Why should one use Search Engine Optimization

It's morning and John wakes up, same as he does every day. He starts the computer and begins checking his email and reviewing his website's stats. "$ 15 in AdSense and 1 sale .. good, good ... but did we still want them was $ 500 and 10 sales." He closes the statistics and go to work to get the payment, which helps him live a good life.

Mark is also waking up, make a cup of coffee and then sit comfortably on his laptop. He opens his website's stats and his heart starts beating a little faster as he reads the on-screen "$ 399 in Adsense and 5 sales last night ... well, I WANT IT better." "He closes the statistics, eat a quick breakfast and then sit down again on his laptop and starts to work on his web site to improve the statistics. He does not need to go to work, as his websites bring sufficient income to help him live well.

Now the only question: Who would you prefer to be? John or Mark? Do you like to go and work for your boss and help him make money so you can earn your living? Or would you like to be your own boss and have your own business? Because yes, these days, have a good website is a business. If your answer is "John", so you'd better stop reading this article and get more serious things. But if you instead prefer to be marked so it can be useful to continue to read. Ok, ok, but what does "to have a good site" mean? we have a great design, we have great online support, great products and offers, great site functionality ... but we do not get the expected income? If you ask yourself, than to take 2 minutes to think: "Who am I receive money? Design? The functionality of the website? No, what really brings the money is in fact the traffic, the people who visit the site and the services / products, or simply click on Google ads. "

Now, when we found out that traffic is what makes the webmaster happy, we should ask ourselves how we can get this traffic to our sites. Well, there are several ways to do this, but today, search engine optimization (SEO) is the method that brings the best targeted traffic. If you want to build a strong company that can give you more than a decent income, than you should use SEO.

To succeed with a SEO campaign you must follow three important steps: keyword analysis, on page SEO and off page SEO. The keyword analysis portion should be done to ensure that you have picked the best keywords (the ones that will get you the highest number of visitors at the shortest time).

On page SEO is the step where the changes are done directly on your site by changing the files. You have to sort the titles, meta tags, images, text, page structure, internal linking, proper tags and many more things related to your website. Throughout this process, you will use the keywords you found during the keyword analysis component. This ensures that you have a well optimized site focusing on these keywords.

Last but not least, off page SEO - considered by all the major SEO specialists out there the most important part of an SEO campaign - in relation to external links that point to your site. As each link on your site qualifies as a "voice", the more votes you have the more "powerful" your site will be.

Doing all these correctly so your site will end up in the top of search engines and start getting the best targeted organic traffic that currently exists. So what are you waiting for? Go out and start doing SEO ... . Because SEO is the future.

While Planning or Designing a Website wear the Shoes of a Crawl Spider

World Wide Web, similar to tests of strength knights of Yesteryears went through. To taste success a website needs to be more than functional or beautiful. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.

The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a website.

• Spiders read text and can not understand images, colors or graphics. So any page that is designed friendly with little or no content, it will receive a low rating. Unless you include in the text format data in graphic images; only submit URLs to the main content pages and no splash pages, includes all descriptions of all images, and contain keywords that relate to them.

• know that the components that attract spiders are: title tags, meta tags, header tags, keywords and links. Many spiders scores across sites based on the total system.

• Spiders read algorithms and does not take into full pages. So be news savvy and like newspapers put the most important information first. Titles, headings and the introductory paragraph should provide the essentials.

• Keep current on technical advances in the way search engines examine the materials. Read guides to major search engines, as well as blogs and forums dedicated to SEO and spiders.

Once your page is designed like to use a search engine stimulator to evaluate your pages. See: www.webconfs.com / search engine spider simulator.php you can add tools to your website. The report will clearly identify where you need to make any changes.

A search engine stimulator will also help you to determine whether the links in your pages is "right". Experts recommend using codes instead of java script-based menus. Try and restrict hyperlinks to less than 100 and verify that they do not result in 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors, and your pages are not indexed.

With every search engine spider does is that crawls the web and indexes pages in a given database. The spider uses algorithms to determine page ranking and relevancy of indexed pages.

Be SEO savvy and choose keywords, search engines will find. Tools like Keyword Playground Website and Key Word There will be a great help. Avoid dynamic pages, and if you have them then run them through the spider stimulator to verify that dynamic pages are welcome. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of the page ranking and relevancy of "eyes" of a spider.

When planning a website and its pages to remember at all times "spider". This will help you develop pages that are search engine friendly.

Why Have a Website

Many companies throughout the world today operate their business without website. When the Internet moving forward and forward, your company needs to promote both. If companies do not own or operate an online business as well as a physical store, they will miss sales and extra profits.

There are so many good reasons to own and operate a website is important. Reach your target market in your area is one thing, but a website allows you to reach your target market in the world. Many more individuals and businesses are computer-and Internet-savvy, it means to stay atop the competition, you must have a site that is not only informative but functional and professional. If marketed properly, you should have sales or contacts through your website, there are valid and valuable.

Every business needs an advertising campaign, including your current site, which is crucial for success on the Internet. It is not good enough just to have a website, you need to invest time and money on your online business. Between pay-per-click advertising and search engine marketing, it is more important than ever to keep the public aware of online services and products you provide. Whether you choose to rent out these tasks for a web design or marketing company or do the work themselves, it is the main factor in getting your site out there for public awareness.

If you own a business and it is not online, it's really a big factor to be considered. Not only will owning a website help your current customers, with features as your office hours, prices or services, it will give your online audience to see what great products and services you offer, and perhaps inspire them to action!

What is the color of your website

The psychology behind the colors that can make or break your website's success.

Did you know that the values associated with colors can have a significant impact on your website success? And did you know that you can change your visitor's feeling, mood and reaction by using different colors on your website?

Some professional web designers are not aware of the consequences of a single color can have on their project when designing a website for their clients. In reality, the importance of colors send the first message on your website to your visitors. You do not need to be a genius to figure out why, since it is obvious that the first thing they (visitors) see is the color of your site!

We have studied one hundred visitors to evaluate their patience to upload a webpage. Firstly, we tried a completely black background page and the average waiting time was up to 2.47 seconds. So we tried a white background page and the average wait time to upload the webpage, rose to 4.89 seconds.

The reason is simply afraid. People are afraid of black and dark, and they feel vulnerable when they see a completely black page. we will not go into detail on this subject in this article, but if you want to know more, you can always visit our website at websitedevelopmenttech.com and get more information on color psychology.

What color should you use when designing your site?

Before answering this question, you should do some research on your target and find out about their character, behavior, mood, emotion ... etc. We are not asking you to go and find each and interviewing them to find out their feelings and emotions. Everything you need to do is find the answers to these two questions:

1. What is the segmentation that you are targeting?

a. Age

b. Gender

c. Culture

d. Geographic location

2. Why are they coming to your site?

Let us take a closer look at these two issues.

A. segmentation:

a. Age: What is the most appropriate color for the age group that your site is targeting.

b. Gender: Men and women have different tastes, and they react differently to colors. For example, pink color is more appealing to women.

c. Culture: Colors mean different things to different cultures around the world. People associate colors with specific events in their culture. For example, white is a symbol of purity and virtue in some cultures, while in others white is associated with mourning and grief.

d. Geographical situation: Sometimes location can change people's interpretation of certain colors. For example, a trend of people living in a desert area to be more passionate towards bright colors from yellow to orange vs. people who live in the mountains.

B. Why are they coming to your site?

a. It is a very important issue, which is crucial for the mood and feeling of your visitors. For example, people with a lawyer or a doctor's website because they have a problem and they will be fixed. This means that they are not really excited or happy about that question. While this may not be the case always, there are some exceptions such as plastic surgeons, patent attorneys ... etc.

As a designer, when you know your target markets, so you can decide what color to choose to get the best possible result for your site. Sometimes you end up changing some colors that you thought would be interesting to your visitors.

Remember that no matter how much you know and how hard you try, there is no guarantee that you can make it the first time. It is therefore important to monitor performance of your website and how visitors interact with your site so you can change your mistakes and learn from it.

What Is Page Rank

Page ranks are defined numerically, from 1 to 10 - 10, is the highest. Very few pages have a page rank of 10, and a total of over 6 is considered very good. There are many factors that determine a page's rank, but the most important variable seems to be based on how many sites link to your page. The higher page ranked sites linking to your site the better. In other words, 10 links to your page from senior sites like CNN.com, Yahoo.com, etc, easily outweigh five times that quantity of links from unknown sites with low page ranks. And, just to make it more difficult, the amount of "credit" your site gets from incoming links, is also divided by the amount of websites you link OUT to.

Equally important is your actual website content. It must be information that people can use and take an active interest in. Having content that matches your keywords, should also be obvious.

Why is this important?

PageRank is extremely important that it determines how high you get on search engine results. And just as it is useful to have incoming links are from reputable, reliable, relevant sites, your outbound links will also be more valuable to the pages you link out to. This is important when negotiating link exchanges with other sites. The higher your page rank, the more desirable a link from your page will be to others - even those willing to pay for these links.

Are there ways to improve PageRank for free?

Absolutely! To follow are some of the simplest things you can take.

Build more pages: The more pages on your site, the more content, it is generally considered to have. If your site has only 3 sides, the maximum page rank would be a 3rd Make sure you have at least 8 relevant pages including the main page to have a healthy amount of content.

Avoid Blind Links: Let's say you've worked really hard to get 8 good pages. Your page rank ideally have the potential to become a page rank of 8 But if half of the pages, not flying anywhere, you have a problem. When search engines "crawl" your site, they want to go from one page to another. You can have a really good side but if it does not have any other link it to go somewhere new, it will be seen as the spider to be a dead end page, which will hurt your site's PageRank. Make sure that each side has a door out, other than a back button (which the bots will generate the equivalent of a good old "Nothing more to see here" type of statement). Combat this by making sure you have at least a link back to the index - or even better a site navigator at the bottom of each page with a choice between the main pages of your site (i.e., FAQ, About us, contact us, etc) . Again, these are pages that add comfort to your human visitors as well.

Create Internal Links: Remember to make links to yourself when appropriate. For example, does your About Us page, not just mention your online ordering system - hyperlink to the page where your visitors will need to go to begin a warrant. Not only are you creating another link to the crawler, you also make it convenient for your guests to find that page right then and there if they wish.

Take advantage of Free Directory Listings: They may not always be large, high ranking sites, but they are an easy way to get your name out there. You never know when someone may end up using one, and thus find yourself in the most unexpected ways!

How to make more of the cost: Getting a high ranking site to link to you is not always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads. There are literally 100's of different opportunities to choose from, but the most effective way these days is to buy text-based links to your site. For the most comprehensive list of quality paid link directories with PageRank statistics, visit: http://www.helpmyhits.com/paid-web-directories.php Some tips to stretch your advertising dollars for as far as it can come would be links to different pages on your site (not just the index), and also using different keywords in those links.

As you can see the page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chances are easily found on search engines is compromised. With it, you'll be on their way to a highly successful website.

Web Site Design and Choosing the Right Web Design Company

It has been several years since you had someone design your company website, and it is now outdated. You are losing business to competitors that have quality designed web sites with great layout and navigation. This can be your first company website and you will get the most out of your money and time.

How do you select a quality web design company who will understand your companies' objective for designing or redesigning this site?

First you answer a few questions.

1. What is your budget and timeframe for completion of Web design or redesign project?

2. Do you need original content and images to build this site?

3. If this is a website redesign, are you planning to get updated images and content for this new look and layout, or do you need a web design company to provide them for you?

4. Is there anyone in your company have basic editing skills and will be able to update website content, or will this be an ongoing task for the web design company you hire?

5. Are you looking for a local web design company?

6. Do you already have an idea of your web design, colors, layout and navigation?

Knowing the answers to these questions will help you when you've found the right web design firm.

Now is the time to find the right web design company for your needs. Go to Google and search for local web design firms and you will see how many results show. Take "web design orlando" For example: Results 8,860,000. Wow, there are a lot of results for "web design orlando".

Do not panic, you will probably find a company that can make quality web design work you need in the first 50 results. Quality web design companies have a portfolio of work online that will show an example of their custom web design work. Start at the first web design result on work your way down.

Examine the portfolio to see if there is something similar to this web design layout you can imagine. You will be able to tell immediately if this web design company is right for your business and its appearance. Find out how long they have been in the web design industry and compare it to how many quality sites they've designed this time.

If this is a redesign, find out how many web site redesigns that have completed and ask to see the site before and after the redesign.

Find out if they have staff available to work on your entire web design needs and that they know the programming necessary to complete the job in time. Ask for references, a top end web design firm will be happy to offer up references on the web design work done. Most web design references will be glad to talk with you about the quality job your potential web design company did on their website.

Depending on your web design budget, it may help to several quality web design companies to talk to. You want to be at least 3 estimates and it never hurts to have more.

Remember, when it comes to your business and your companies exposure on internet, take your time to find a quality web design company. Your future may depend on it.

What Features To Look For When Applying For Good Hosting Plan

When you are looking for a host, it will be useful to obtain as much information as possible about the web hosting company itself and the services they offer. These pre-sales questions are a way to check several things about the Web-hosting company. You can get detailed information about the services they offer - the web hosting plans they have, the functions, etc.

These days hosting plans on the web is very competitive and features of each plan are comparatively the same among web hosting providers. Whether beginner or expert, you can find some useful information in this article to learn about some of the considerations to look at when choosing a web hosting service.

In this article we will not talk about things like space, traffic and prices since there are plenty of related articles in the days rolling around on the net. Our goal will be to clarify some of the key features you need to look for when choosing your web hosting provider.

The following are 10 basic functions, which can be found in a Unix / Linux hosting plans that every serious provider should provide you.

Control Panel - This is where you manage your hosting account. In the context of web hosting is an online application that gives us a user to control many aspects of his web hosting account, including but not limited to: creating mailboxes, setup email forwarding, uploading and edit files, create sub-domains, park additional domains, automated installation of ready to use scripts and programs, managing databases, setup shopping carts. You need to check what exactly is included in a given control panel with web hosting company you have chosen to go with. Some hosts use a third party control panel like cPanel or Plesk. Others use an inhouse developed control panel. The moment you signup for a hosting package, you must be equipped with a CP to manage your webspace.

POP3 email accounts & aliases - yourname@yourdomain.com is an example POP3 email. POP3 is an electronic mail protocol used to retrieve messages stored on an Internet / intranet, e-mail server. When a customer wants to look for messages that connection to its Internet Service Provider's mail server and uses POP3 to login to his mailbox and retrieve its messages.

FTP Accounts & Virtual FTP - This is where you upload your files, delete them, update them. This time with CP. Make sure you have handful of FTP sub-accounts also to give your customers / users password protected directories. This is very useful, in which your customers / users can use FTP to upload / download files from particular password protected folder on your site.

Backup - Most of the hosts take automated backups. But users should not take much care on this while the choice of hosting plan. This function is as important as everyone else on this list.

Web Statistics - Analysis is of your website visitors plays an important role in the success of your website. Say, your website has been launched and you get 50 unique visitors, or more than 500 visitors a day. Anyway, you can view the report using the statistics program running on the server backend. A popular web statistic software is Webalizer.

PHP & MySQL - PHP is a scripting language that is especially suited for Web development and can be embedded into HTML. PHP is mainly focused on server-side scripting, so you can do anything any other CGI program can do, such as collect form data, generate dynamic page content, or send and receive cookies. MySQL is a true multi-user, multi-threaded SQL database server. MySQL is a fast and flexible enough to allow you to store logs and pictures in it. Its main goals are speed, robustness and ease use.All Linux Plans support PHP and MySQL. Make sure you get it free when you buy the hosting plan. Get hosting providers offer good of MySQL Database Support & PhpMyAdmin.

Webmail & SMTP - A web-based e-mail program. Most web hosting companies do provide webmail access to their customers. Often comes with addressbook, rich text editor, spell checker, and all functions of all other e-mail program offers. Emails will be central in your life when you open the website. Check if the hosts provide the Webmail to check your mails through a web-based interface, such as SquirrelMail or Horde. Checking e-mail will be faster if you download the mails through email clients like Eudora or Outlook Express. Only if SMTP or IMAP support is enabled, you can use this option. All our recommended hosts has this feature.

SPAM Filter - No email user is free from a spam attack. This is the email equivalent of junk mail. It is one of the biggest problems in Internet today.Hence you have spam filters installed on the server where your website resides.

HTTPS (SSL) access to your hosting account. SSL is used for secure communication between the user's browser and the server. The information is encrypted and secure. SSL is normally used for e-commerce sites and sites that require submission of other sensible information like usernames and passwords. To have an SSL on your website that you can use the shared SSL certificate from your hosting company or you can buy an SSL certificate for your site and ask the landlord to install it.

Shell (telnet or SSH) access to your account. SSH is used to secure access to your account. SSH is usually offered on Unix hosting plans. You can zip, unzip files, change permissions on files, run certain programs on the server.

Sub-domains for creating sub-sections of your site without having to use directories in URLs

Cart - A shopping cart is a piece of software that acts as an online store's catalog and ordering process.

These are the most common features of a good web hosting plan. A reputable web hosting provider should offer you the least of these, in his hosting plans. There are some more additions you can get from a good supplier.

Web Hosting Features

Find a web hosting provider seems like a difficult task. You think you've found a provider, but then a second one, which offer some hosting features slightly different from the first provider. So you have to decide what to do. Many of the features you will not even use. A web host provider will add a lot of features for your package to make it enticing. Instead of talking about all the features we will discuss what is important. If you have a simple website, you can combine these features with a cheap web hosting package and be okay. Below are the main functions.

1. Disk Space

One of the biggest concerns you may have is how much disk space (including disk storage or web space), you may need. It all depends on how your website is created. First, let us tell you that Web host providers will show you disk space they give you in either GB (gigabyte) or MB (megabytes). 1 GB equals 1024 MBs. A website with text only can get by with about 20 megabytes. But if you add graphics and video, you need more disk space. The more things you add to your site, the more disk space you need.

2. Bandwidth

Bandwidth (or download) is the amount of information your site can deliver to the visitors to browse your site. When someone surfs your website or download something from your site, they are using bandwidth. A web hosting provider usually gives you a month to month supply of bandwidth. If you plan to have a site with few visitors, so the smallest bandwidth allows your provider (between 1GB and 5GBs) should be enough.

Here is some information you need to know when you are calculating bandwidth:

1024 Bytes = 1 Kilobyte (KB) 1024 Kilobytes (KB) = 1 megabyte (MB) 1024 megabytes = 1 gigabyte (GB)

Note: Some web hosting providers do not calculate bytes in the 1024's. They instead use 1000 to make it easier. It is something to remember, if your calculations are slightly different than the providers. You should ask your provider if you want to know which number the user.

3. FTP

FTP (File Transfer Protocol) is a way to transfer files from one computer to another. This allows you to upload your site to your web hosting provider. Moreover, it makes life easier because you can copy a lot of files at once.

4. Customer Service

Technical support is very important. You need to find a company that gives you 24 / 7 customer service. You may have some problems with your site that need to be taken care of immediately. The longer they wait, the more potential visitors to your site, you can lose.

5. Email Service

You certainly will have email access so you do not have to give your personal e-mail address to visitors on your site. You should get a couple e-mail addresses used for different reasons.

6. Site Statistics

Site Statistics are important because you can keep track of how many people are visiting your site. Therefore, you know where your site is doing. In addition, you will be able to determine how much bandwidth is used.

7. Reliability

If you find a cheap web hosting plan, it does not mean you can not trust them. In addition, you should have a provider you can count on to keep your site up and running. Most web host can guarantee your site will be up and running 99.9% of the time. If you encounter a web host that ensures less uptime, we will not recommend you use their services.

Conclusion

These seven features, in our opinion, are features you must have a basic website. Now, if you plan to do more than provide basic information about your site, so you should look at other features that may pertain to what you will do. For example, if you want to run programs on your website, you will need to look at the different types of scripts (PHP, CGI, Perl, SSI, etc. ...). Another example is if you shop online so you will have security on your website as SSL. As we said earlier that there are a lot of features that come with your web host package, but most of them you will not need. If you need more than the seven listed above, chances are you already know what you need because you have built your website around these functions. These seven are a person who wants to put a basic website with information about their business. Now all you need to do is find an affordable web hosting provider to go with these functions, you are well on track.

Use Creative Tools for Effective Website Redesigns

Redesign your website to exploit new opportunities and solve problems can be challenging. Different political groups jockey for position and new ideas get shouted down or lost due to employee popularity or location. A technique that can get rid of these "human" factors that can make a big difference when the Planning and Strategizing.

In the late 60s Tony Buzan developed a technique which he called "Mind Mapping" to make use of the latest brain research. His goal was to help people spend all their cortical skills, i.e. word, image, number, etc. to learn and solve the problem. This technique has grown and evolved over the years as brain research becomes more sophisticated.

This method works well in corporate settings, where audiences have different skills. Rather than focusing on skills, you focus on ideas. People feel they are on solid ground and are more likely to exchange ideas and find solutions. This is exactly the kind of atmosphere you want to create when groups come together to solve business problems.

In our work with Internet customers, we have adapted this method to take advantage of different creative skills among staff. Marketing group has their way of seeing things, their developers, and management, still another. When the mind maps used in planning the Internet (or a business) it removes the barriers and helps each group finds its best creative knowledge.

There are four major advantages to using a mind map in an internet setting. The first is that it is non-linear. This makes all ideas important and eliminating ideas chosen by employee rankings. Where there are open spots on the map branches, the brain wants closure. Everyone wants them to be filled This promotes teamwork.

The second is it gives a peek at the "big picture" and details simultaneously. This helps managers focus on their problems, while those tasked with the details can focus on their part of the puzzle, and everyone can see it all.

The third is it highlights omissions. When you follow the same process and see the same lists that you forget or "not see" what is missing. When looking at the material in a new way helps you to analyze it.

The fourth is it stimulates everyone's creativity by using pictures and colors, lines in different widths and spaces. Programmers use their special skills and designers and managers use their unique skills.

When you redesign your website, your primary goal should be to make it easier for your customers to find information and buy products. This tool makes it easier to achieve success.

Top Five Reasons to do a Website Redesign

Small business owners need to check whether their investment in a website is to provide a good return. Are your products and services easy to buy? If not, you're wasting time and money and probably do more harm than good.

Ask yourself the following five questions to see if it's time for a redesign:

Does the size of the area has grown considerably?

If your site continues to grow and change like most commercial sites, you need to assess whether it is still meeting your goals. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (sound, video) to sharpen your message.

Are any of the content outdated or unnecessary?

Does your website has up-to-date content? Someone should revise the spec sheets, changing promotion dates and adding new material weekly. If your site appears static, it looks as though you are not a serious business.

Is the most important content buried under?

Here you need to do an "easy to buy" audit. By that we mean, you need to assess how easy it is to find information and actually buy your products. It sounds like common sense, but we've all purchased online and know that it can sometimes be frustrating.

Are you using the latest technology, rather than hard-coding?

If you have created your website more than 18 months ago, you're probably a technological update. This also applies if you started with a very basic site and the "hard-coded" everything. Ask your webmaster if he has some suggestions. You can be sure he will.

Is the home page design to suit your current business objectives?

Does your website communicate the depth and breadth of your current company? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider a redesign of your entire website.

The World of Duplicate Content - Use of a Filter

World Wide Web is like a race or marathon running, where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy, it is important to avoid duplication of content and its penalties.

To ensure the efficient functioning of directories search engines have been armed with content filters. This removes or filters to copy content from the pages it is indexing. And the most hurtful punishment is lower positions.

Unfortunately, these filters not only catch the crooks, but web pages really well. What webmasters have to do is understand how the filters function and know what action to take to avoid being filtered.

When a search engine sends spiders filters omits or si:

• Websites that feature identical content. And once on a website webmaster includes multiple copies or versions of pages to fool search engines. Filters are also very sensitive to "hidden" pages.

• Content masked by different packaging. Known as "scraped content" this repetition of pages with little or no relevant changes fall prey to the filters.

• Product descriptions featured in e-commerce sites. Most e-commerce sites publish next to a product manufacturer, product description, this content is then displayed on the zillion of e-commerce sites that fall victim to filters.

• Articles distributed widely over the network. While some engines are programmed to find the origin of the article are others who might not be able to buy origins.

• Pages that are not duplicates, but contains the same basic material written by different people.

To get the better of filters, you must:

• Use a tool like Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages on your site is not mirroring content from other sites. If there are other URLs with similar or identical content tool will reveal them to you, and you will be able to make changes to your pages.

• Be on guard, and who has "helped" to your content. Using www.copyscape.com you can determine which sites have stolen or copied your work.

• Even if you do not use distributed content you can add a comment, or make changes to the side to focus on its relevance to your website. By making any content of your own you make it unique and different, and it will ensure that pages are not filtered out of search engines.

• Even if you run an e-commerce site, you must include product descriptions and not your typical run of the mill.

Lean as much as you can copy the contents and its dangers. Read the questions that were discussed at SES 2006 in New York Session and other forums. Remember, most search engines, Google, Yahoo or Open Directory Project does not want to be flooded with duplicate content and pages.

Jake Baillie, president of True Local included in duplicate content errors to be: circular navigation; printable pages; inconsistent relations; product only pages; transparent serving areas, and poor disguise.

It is important for websites to get high ranking through fair and not evil.

The Steps Before Website Traffic

By now, you probably already have the theme of your website is established, your keywords picked and your website is ready to go live. You think that you submit your site to search engines, sit back and see how much traffic the search engines will send you, right?

STOP! There are many different options you can take to drive traffic to your site, but they should only be taken after you do the search engines your first priority. Search engines should be your foundation. They will always send you a certain amount of traffic if you have a high PageRank.

IMPORTANT!

Your site must be 'created' for a high PageRank in search engines and it is important to do the 'before' you submit your site for the first time. Here's why:

Normally, when you submit your website to search engines for the first time, your website will be 'spiders' relatively quickly and, hopefully, your site will be included in one of the top sides.

Your site must not have "spiders' again in several months, so if you make changes to optimize your website, you can not see your changes take effect for a while. You can linger on a page back if a page in all, a very long time.

Without getting into the mechanics of designing your website, here is the basic setup of your website to be search engine friendly.

The first step is to determine the main keywords for your site. It is the word or phrase you want people to write in the search engines to find your site. It is important to have your site focused around your main keywords.

Let's say you have a website dedicated to 'build your own home ", so we will use' home building 'as our main keyword example.

The next steps are to create a title for your site and placing it in the "title tag on your site. The 'title tag' should be the first tag of 'head' on your site, and it is important because many search engines use the contents of the 'title tag' as the title of the list. They also look for keywords in the title, and your primary keyword should be the first word in the title.

Generally, your title should be no more than 40 characters, and, again, it should start with your most important keywords. Try to avoid using 'stop words' in your title. Stop words are transition words such as - and, but, or, for, with, etc.

Here is a possible title using our example main keyword 'home building' - Home Building - Home building plans

Communication is our most important keywords first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords - home construction plans and home building plans. Clever huh?

The next steps are to create a "keyword meta tag. This is where you list all the keywords you want for your site starting with your most important keywords. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.

Using our example keyword 'home building' our keywords could be - home building, home construction, home building plans, home building cost, building plans, etc.

Notice we do not use our main keyword 'home building' twice in a row. For example - home building, perhaps the home building developments, etc. The search engines see this as spam and may damage your ranking.

The next steps are to create a 'description meta tag'. This is where you can describe your site and again, you should start with your most important keywords.

Keep your description to about 150 characters to use as few 'stop words', as you can and sprinkle in as many secondary keywords as possible.

Make your description interesting because search engines often use the content in your 'description meta-tag "as a description of your site in the prospectus.

The next steps are to use your keywords frequently in the body of your website. Make sure your main keyword 'is somewhere in the beginning and end of the body of your page.

It is a good idea to use your main keyword in an 'h1' tag and a couple of your secondary keywords in an 'H2' tag. It tells the search engines that you emphasize your keywords.

It is also a good idea to highlight your main keyword no more than once and to use bold text to your main keyword no more than once.

Although there are other factors that determine your ranking in search engines which have the basics of what search engines look for will give you a much better chance of making this disappointing first page and driving consistent website traffic to your website.

The Evolution and Revolution of Search Engines

Search engines, where would we be without them? In the last 10-15 years, the Internet has become a major part of everyday American life. Many people today do not remember the time before this wonderful information highway we call the Internet. The Internet has truly revolutionized how people live their lives, for example, you can bank online, buy almost anything you want online, meet new people online, and even find local movie times. But one of the biggest advantages is the use of Internet search engine. At any time you have a question or a desire to learn more about a particular topic and that information can be easily reached through a search engine. In this article we will give you a brief history of the evolution of the search engine, and show you how they really have revolutionized our lifestyle.

The history of search engines is the story of university students' projects to develop into commercial enterprises and revolutionizing the field as they went. The first attempt at creating a search engine called Archie and it was created in 1990 by Alan Emtage a student at McGill University. This very primitive search engine does not use any robot technology. All Archie really was just a database of archived file names as it will try to match with user queries.

The next evolutionary step in search engine was the introduction of "bots". The first use of robotic technology was in the search engine World Wide Web Wanderer. Simply, what robots will do is scan the Internet for URL's that start at the same place and using the links in the previous site to find more places. The problems with these first robots was that if they were not written correctly, they would create too many hits on a server rotten system performance.

To combat these initial problems Martjin Koster came out with the first web directory called "Aliweb" in October 1993. Web directories are different than search engines because the sites listed in them are not from the robots, but rather from human editors reviewing sites and place them in the library.

But shortly after, in December 1993 a new robot was born. This was called "spider". Spiders added a much wider degree of accuracy by indexing the entire text of a webpage. The older robots only indexed URLs and titles on one side, which meant that some relevant keywords could not be indexed. This greatly improved relevance ranking of their results, and thus was the first major step to form the major search engines as we all become so accustomed to using today.

Not long after the spider, so we are the emergence of some big guns. In 1994 came out of Stanford University in the very famous Yahoo. The two guys who started Yahoo were students, David Filo and JerryYang. Basically, the first Yahoo was just a list of these guys' favorite sites. But soon, due to its easy user interface was the most popular web directory. Due to its sites were all human reviewed, Yahoo was only able to index about 1% of the internet. At this point, Altavista became the fastest growing search engines use spider's technology and was the index up to 10 million pages a day.

At this point there are two different types of search engines, "author controlled" such as Altavista and Excite, where the results were ranked by keyword relevancy, and "editor controlled" such as Yahoo, where people are placed manually websites in their index.

Then in late 1997 from Stanford University was born the most popular and well known search engine to date: Google Google has a different way Ranks its websites. It used a PageRank system. Simply, what they did was to rank sites higher in their results based on how many links pointing at a particular site. Of course had content on the page to be relevant to the keywords typed into the search box. But basically, Google invented what might be called a system of voting. So a site with many backlinks or votes would rank higher. A backlink is precisely when a second puts a link on their website that points to another external site. Skip forward to today, and Google has more than 80% of Internet sites in their index, which is quite impressive.

Search engines have had an enormous influence on American life. They basically will give you a little about what information you want, you have to do is type in the search box the item you want to learn more about. Humans are natural born information junkies, we always want to know more and find out more and search engines has made this desire of our extremely easy to cure. Think about it, maybe you need to create a simple problem you have with your car. By using a search engine to do some research, you can very easily figure out the problem, saving you a very expensive trip to the car repair shop. They are great teaching tools, before search engines emerged, if you really wanted to learn something, you will go to your library and check out a book. Now, before making the trip, you can find out what you would by just sitting at your desk and surfing through Google. The list goes on about the many benefits of this great new technology we call search engine. We are sure you can remember a time when you've found some very good information by using a. If you're anything like us and find yourself addicted to this easily accessible information highway then your use of them daily.

Search engines by nature were made very easy to use. But with a little extra knowledge about how they work you can really benefit from them and find great information very quickly. With the right knowledge about search engine and use of specialized tools, you can literally find anything you want. And when we mean something, we mean anything. For us personally we're excited to see what search engines will evolve in future. The sky is the limit. Who knows what type of search spiders will spawn future, but one thing is certain there will be newer and newer search technology it's just our human nature to keep trying to top ourselves.

SEO Services, What To Look For

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the Internet. It seems that as the Internet becomes more complex, so does fraud. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Services and assess the credibility of the SEO firm. Customer service is always the key factor that one must look at. There are many ways to evaluate a SEO service. You can try to inquire by placing a call or send an email to the company. Depending on the courtesy and time of response, you can initially evaluate its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their business and who they are. Search other company information such as company address and location.

Avoid a guarantee of instant results or # 1 position. There are many factors to consider when optimizing a web page. Search engines use different algorithms and their spiders can vary. Any SEO company to guarantee # 1 ranking in search results should be avoided. A legitimate company will be straightforward and honest and will tell its customers that no single company can provide a guaranteed top rankings in search results. A desirable SEO service should also provide reports and information on the standing of a client's website. They will be able to trace the development of their clients' website in the form of keywords, links and their rankings in the major search engines.

A customer testimony can provide a valuable insight when assessing a company's credibility. A satisfied customer is always a good indicator of the effectiveness of a company's operations and will always be the most valuable information about its integrity. If possible try to find and contact people who have received benefits from employing an optimization service, or at least try to validate the testimonials.

It is important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less most expensive. Optimization companies charge rates can vary widely. Search engine optimization is a trial and error process that requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and not treat it as a sideline.

The Concept Behind CSS

What is the concept behind CSS?

The concept behind CSS (aka cascading style sheets or style sheets) is really simple. CSS allows you to create a single document of code corresponding to an HTML file, which lets you specify the colors, fonts, backgrounds, etc. of a web page. CSS file is then linked to this web page (s) you want the same styles that you specify.

CSS allows you to make changes in all pages that link to the CSS file at once by changing a style in the stylesheet instead of having to manually switch every style in every HTML file.

If CSS did this and only this, they would save you a lot of time to say the least, especially if you have a large or multiple sites. This alone is worth learning CSS, however, style sheets allow you to do this and much more.

CSS also allows you to:

Position text and graphics precisely where you want

Add rollover effects to links

Control spacing between letters, lines, margins, borders website

Specify the units such as centimeters, pixels, points and more

Hide content from certain browsers in certain situations. An example of this is when you have some content that you want to be shown only in your web pages, but not in print.

Some advantages of CSS

Your web pages load faster because there is less code to transfer

There is less code to write

It is easier to have a consistent look and feel throughout your site

Updating and maintaining websites is much easier and less time consuming

In the end, CSS can save you a lot of time and effort and is very easy to learn.