Why should one use Search Engine Optimization

It's morning and John wakes up, same as he does every day. He starts the computer and begins checking his email and reviewing his website's stats. "$ 15 in AdSense and 1 sale .. good, good ... but did we still want them was $ 500 and 10 sales." He closes the statistics and go to work to get the payment, which helps him live a good life.

Mark is also waking up, make a cup of coffee and then sit comfortably on his laptop. He opens his website's stats and his heart starts beating a little faster as he reads the on-screen "$ 399 in Adsense and 5 sales last night ... well, I WANT IT better." "He closes the statistics, eat a quick breakfast and then sit down again on his laptop and starts to work on his web site to improve the statistics. He does not need to go to work, as his websites bring sufficient income to help him live well.

Now the only question: Who would you prefer to be? John or Mark? Do you like to go and work for your boss and help him make money so you can earn your living? Or would you like to be your own boss and have your own business? Because yes, these days, have a good website is a business. If your answer is "John", so you'd better stop reading this article and get more serious things. But if you instead prefer to be marked so it can be useful to continue to read. Ok, ok, but what does "to have a good site" mean? we have a great design, we have great online support, great products and offers, great site functionality ... but we do not get the expected income? If you ask yourself, than to take 2 minutes to think: "Who am I receive money? Design? The functionality of the website? No, what really brings the money is in fact the traffic, the people who visit the site and the services / products, or simply click on Google ads. "

Now, when we found out that traffic is what makes the webmaster happy, we should ask ourselves how we can get this traffic to our sites. Well, there are several ways to do this, but today, search engine optimization (SEO) is the method that brings the best targeted traffic. If you want to build a strong company that can give you more than a decent income, than you should use SEO.

To succeed with a SEO campaign you must follow three important steps: keyword analysis, on page SEO and off page SEO. The keyword analysis portion should be done to ensure that you have picked the best keywords (the ones that will get you the highest number of visitors at the shortest time).

On page SEO is the step where the changes are done directly on your site by changing the files. You have to sort the titles, meta tags, images, text, page structure, internal linking, proper tags and many more things related to your website. Throughout this process, you will use the keywords you found during the keyword analysis component. This ensures that you have a well optimized site focusing on these keywords.

Last but not least, off page SEO - considered by all the major SEO specialists out there the most important part of an SEO campaign - in relation to external links that point to your site. As each link on your site qualifies as a "voice", the more votes you have the more "powerful" your site will be.

Doing all these correctly so your site will end up in the top of search engines and start getting the best targeted organic traffic that currently exists. So what are you waiting for? Go out and start doing SEO ... . Because SEO is the future.