Creating A Blog To Promote An Existing Business

If you belong to one of the following groups, then this article is for you.

You already have a business and a website which serves as the official hub for your online sales. The site can serve as an online store for your business.

You need a place where you can promote your affiliate links.

Their already have a website that might not necessarily be a commercial and it is enrolled with a Pay Per Click (PPC) program like Google AdSense.

Success in these areas depends on an essential principle which you might have already realized: traffic is the key to your online business prosper.

You can have your digital inventory the best products in the world but they will not mean squat if no one would come to see them. This is why each and every online businessman will fight tooth and nail just to have a piece of internet traffic. Well, the more visitors that come to visit your site to more potential customers you have.

And blogs can definitely help you drive visitors to your pages. Here is how you can use them to achieve such an objective:

1. Download the WordPress blogging software, available free on www.wordpress.com. An alternative is to go with blogger.com.

2. Remember that good content is always at the center of a progressive online traffic stream. People are always looking for information, and if you want to give them that they would read what you have to offer. Dedicate your blog to the subject of your primary site. Publish informative entries that would connect your readers and get them to come back for updates. In the purely educational entries, strategically contain a link to your site by suggesting their importance to your readers.

3. Using the above strategy, you can also your affiliate links to pre-sell your affiliate products. The more traffic you drive to your affiliate merchant's site or sales page, the more chances you have of effectuating a successful sales and higher commissions.

4. Links from blogs are unilateral, meaning they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Must not contain a link to your blog from your site. Search engines abhor reciprocal linking.

5. 80% of your traffic comes from search engines. You have to adjust your blog to attract attention from search engine spiders. Now, blogs are already search engine friendly. But there is a great possibility that you would have to compete with other blogs on the same topic. You have to make sure that when you upload your blog, it is able to outperform its competitors in the search engine rankings.

One way you can do this is by using the title of your post match the keyword phrases you are targeting, and put a sprinkling of your keyword phrase in the item itself. We do this with great results.

6. Check your blog offline. It should be as readable and then navigate as possible for your potential readers. Make appropriate adjustments if necessary.

7. Upload your blog to a reliable server that has sufficient bandwidth to accommodate many viewers.

8. Constantly update your blog. Search engines love regularly updated content, so publishing new entries you can increase your blog's PageRank, and thus your main website traffic.

9. Acceptance of links from other relevant blogs will also bring to your site some traffic from other sources as search engines. The way that a blog is designed promote building a community of blog sites, and this will provide an increased flow of visitors for you.

10. You can also choose to enroll your blog site in Google AdSense advertising program. This will give you an extra income. We will discuss this in future articles.

Blogs are excellent promotional tools for your existing business. Use them well and you will reap the benefits in a few weeks.