Online press release can provide considerable platform to reach large online community. This article will provide complete guidance to make good optimization and well written press release for PR distribution through the network press release. A well prepared press release would attract journalists and is also well optimized for distribution to audiences.
Proper keywords:
Selecting key words are the most important part of this press release optimization. Be very careful while deciding on a keyword phrase that is relevant to the product or service you offer. The best recommended tool keywords are wordtracker.com.
Keyword or phrase position:
Place key words in the title and the title of your press release. Try to repeat it almost 2-3 times in the content of the release.
Assumptions should be settled:
Remember to take your title and first lines of coverage that you want to express. The remainder of your press release should depict the detailed information.
Use the product name repeatedly:
Repeat placement of the name of your service or product to make it excellent. For example, typing "Search Engine Optimiza
tion" instead of writing "SEO", it will make your product name very popular.
Draft it for journalists / media agencies:
Media and journalists would get your press release and publish it in their publications, and they can easily edit your press release.
Consider the viewers' interest:
You should consider who you target your press release and what is their interest. Imagine would if you were a part of the audience, you'd read the press release you've written.
Make your press release appear practical:
Point out real facts on your company / organization, as readers already so erudite enough to find out 'what is true and what is not?
Make your story that contains real facts:
Avoid false examples and add-ons. If you find content using very little extra that makes it natural and real. Your press release must be in active voice, not passive. Verbs in active voice makes your press release alive.
Use only sufficient and essential words:
Avoid using superfluous adjectives, extravagant language, or unnecessary terms such as "The most powerful". Tell your story with fewer words verbosity distracts from your content.
Avoid the use of terminology:
However, a limited use of terminology to be permitted, if required, if you aim to optimize press release to Internet search engines. The finest technique to communicate your press release is to talk nicely, using plain language.
Keep away from too many exclamation:
Excessive use of exclamation points (!) Can damage your press release. But if you have to use an exclamation point, use only one.
Get company permission:
Companies are very self-protective about their recognition and credibility. So get written permission before putting in any information or quotes on the company.
Company Information:
The press release should include a brief description of your business that shows your company, products, service and a brief history of the company.
Pick exactly PR distribution network:
Deciding on the press release distribution networks are also important. There are hundreds of free press release distribution networks exist, so it is important to choose whether to go for paid services or free.
Suggest RSS feeds:
Help journalists by providing RSS feeds, so they move to your site. Through the interested parties will know that you have relevant publications on the subject to which they are searching.
Publish releases often:
Try to publish press releases is often to be recognized as a news source for news agencies such as Yahoo News and Google News.
