The first thing to remember when designing your website, "surfability". Take a few minutes a look around at several webpages. What makes them attractive? Was there some that you closed out of the same? Why? Take notes and do your research. 
Remember that when someone visits your site, they have one goal in mind. They are either seeking information or shopping for a product. Give the person what they want without having to search for it. Be sure that all information about your site is relevant to your product. Make the buyer think that they need your product to solve their problem.
Your main page serves a very specific purpose. It should be a path that the customer can buy your site. It should be easy to view and load very quickly. This is your first impression, and we all know that first impressions can either close the deal or loose trade. Make it simple. It is best to have links that can be easily seen by the reader, who will move them to where they want to be. Tables are often a good choice when deciding on a way to design the front page of your site. Their main page to load very quickly, chances are if it takes a page more than ten seconds to load even on a 56k modem, the customer will click away to save time, hoping to find the information or product elsewhere. To increase the loading speed of your main page, you should avoid large graphics or excessive graphics. Too many banners or special effects can cause a page to load slowly also.
To make your site more attractive to the eye, you should stick to mild colors. If your site is a content site where users will make a lot of reading, it is best to stick to black and white. Color can be added using the tables as a way to brighten up the page, but remember to keep the overall look of the page professional and appealing to the audience who visits often. Since screen resolutions vary screens, it is a good idea to put the pixels to a standard 800x600. You can also choose to set the tables in your web page to span a percentage of the page rather than a specific number of inches. This will be sure to accommodate all screen sizes. You must remember that many Internet users will not use the same browser as you, so you should be sure that your site looks as good in other browsers as it does your own. You can do this by downloading several browsers through which to look at your page.
Please note that the overall look of your website is a way to earn money. Look of the website, if designed properly, can be an excellent marketing strategy for your product or service.
