STOP! There are many different options you can take to drive traffic to your site, but they should only be taken after you do the search engines your first priority. Search engines should be your foundation. They will always send you a certain amount of traffic if you have a high PageRank.
IMPORTANT!
Your site must be 'created' for a high PageRank in search engines and it is important to do the 'before' you submit your site for th
e first time. Here's why:
Normally, when you submit your website to search engines for the first time, your website will be 'spiders' relatively quickly and, hopefully, your site will be included in one of the top sides.
Your site must not have "spiders' again in several months, so if you make changes to optimize your website, you can not see your changes take effect for a while. You can linger on a page back if a page in all, a very long time.
Without getting into the mechanics of designing your website, here is the basic setup of your website to be search engine friendly.
The first step is to determine the main keywords for your site. It is the word or phrase you want people to write in the search engines to find your site. It is important to have your site focused around your main keywords.
Let's say you have a website dedicated to 'build your own home ", so we will use' home building 'as our main keyword example.
The next steps are to create a title for your site and placing it in the "title tag on your site. The 'title tag' should be the first tag of 'head' on your site, and it is important because many search engines use the contents of the 'title tag' as the title of the list. They also look for keywords in the title, and your primary keyword should be the first word in the title.
Generally, your title should be no more than 40 characters, and, again, it should start with your most important keywords. Try to avoid using 'stop words' in your title. Stop words are transition words such as - and, but, or, for, with, etc.
Here is a possible title using our example main keyword 'home building' -
Communication is our most important keywords first, the title is less than 40 characters (39), there are no stop words and we managed to sneak in 3 secondary keywords - home construction plans and home building plans. Clever huh?
The next steps are to create a "keyword meta tag. This is where you list all the keywords you want for your site starting with your most important keywords. A good rule of thumb is to use about 20 keywords and your main keyword should be contained in about half of them.
Using our example keyword 'home building' our keywords could be - home building, home construction, home building plans, home building cost, building plans, etc.
Notice we do not use our main keyword 'home building' twice in a row. For example - home building, perhaps the home building developments, etc. The search engines see this as spam and may damage your ranking.
The next steps are to create a 'description meta tag'. This is where you can describe your site and again, you should start with your most important keywords.
Keep your description to about 150 characters to use as few 'stop words', as you can and sprinkle in as many secondary keywords as possible.
Make your description interesting because search engines often use the content in your 'description meta-tag "as a description of your site in the prospectus.
The next steps are to use your keywords frequently in the body of your website. Make sure your main keyword 'is somewhere in the beginning and end of the body of your page.
It is a good idea to use your main keyword in an 'h1' tag and a couple of your secondary keywords in an 'H2' tag. It tells the search engines that you emphasize your keywords.
It is also a good idea to highlight your main keyword no more than once and to use bold text to your main keyword no more than once.
Although there are other factors that determine your ranking in search engines which have the basics of what search engines look for will give you a much better chance of making this disappointing first page and driving consistent website traffic to your website.
