Ask yourself "How many visitors does it take to get a look?"
Actually, we know first interview a potential client often times the conversion is close to a sad 200:1. Depending on the design elements, you should really get the most 50:1. And probably 30:1 is more like it.
Conversion comes from the page conversion optimization & Keyword representation.
On page Facto
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Most people have heard of Search Engine Optimization. Few talk about on page conversion optimization.
First and foremost, this whole concept presupposes that you have started with a most wanted action (MWA). Sometimes your MWA is Branding, sometimes it leads. And many times it is both lead capture and branding that you ask your web site to do.
If wiring is your goal then your call to action is critical. Other features on your page can distract the viewer from your objectives.
On Page factors which may increase or decrease conversion are:
- Ask them to sign up (making your call to action clear)
- A Johnson Box (these are the boxes made to break your body copy)
- Color can attract or distract
- Too many buttons
- Animation
- Offer Placement. Where should you place your call to action?
- Variety of Call to Action
- The frequency of your call to action
- These are just some of the properties that can help your lead count to go way up.
- Happy Ville Real Estate
There is a reason that studies have shown that Pay Per Click search engine results often make poor conversion rates. Specificity.
The reason is that you can only use large amounts of keywords with pay per click (PPC). These large quantities of keywords are by their nature generalized. They are also the most profitable for the engine. But what may profit the engine does not always profit you. (Thats not to say that PPC does not have its place in a search marketing campaign)
9 times out of 10, we are asked to "make my site # 1 for" My City real estate. "While this is a laudable objective, it is at best extremely short-sighted. Words like" City real estate "," city homes, city judge, "are all abundant in almost every city you research.
However, a successful marketing campaign employing search engine click thrus, which consists of general and specific "streams of traffic." This is because traffic is a global endeavor. You would not just rent 1 or 2 of your penthouse units and leave the rest of your 150 unit apartment complex empty? You can not expect profitability would you?
But that is exactly what most agents do when they go after a couple of large quantities of words.
Traffic consists of the combined visits that come from different studies into a search engine.
Every study represent a limited amount of possible traffic determined by the location of the engine for a specific keyword phrase.
So long story short, a few keywords will not do your business. You need a universe of words to get monster traffic and lead conversion.
Moreover, not all keywords or traffic are created equal. Step out of real estate monetarily and imagine yourself as Jeff Bezos of Amazon.com. What would delite you more?
500 visitors who typed in "Books"? Or 500 visitors that typed in "Harry Potter"? Or even better, "Harry Potter Sorcerors Stone"? The more specific you get, the conversion goes up, and the closer you can get to that elusive 1:1 conversion.
The challenge is that the more specific you get with our keywords, the less traffic you get. So you need to represent a large proportion of these specific keywords that produce low traffic by themselves. But taken together, create a large stream of very Convertable traffic.
By optimizing your page factors and your keywords that drive people to your site, you will take your visitors to convert down to a respectable number.
