Nothing is more important to get your message noticed than the first few words on a page. If you do not have to devote a significant percentage of your time and creative effort to the headline used on each page of your site, you may miss a large chunk of the company.
Top copywriters understand this concept well. They know how important it is to capture attention by literally stopping pr
e-occupied prospects in their tracks. This is why command the headlines so much of their collective creative effort.
Here are five good reasons why your site headlines deserve greater focus and attention:
Why Headlines are essential # 1: Headlines natural Attention getters.
The majority of online prospects are quick scanners. Nobody reads the body copy of a page without first reading and being pulled in the title. Headlines are the first thing visitors see. They jump out visually and command attention. Headlines leader who is clearly against the rest of the text. Often the font size and style used for headlines in contrast to that user in the body copy. It is a proven approach that naturally attracts the eye, almost forcing interested prospects to understand the message of the title and read on.
According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, the observation is certainly applicable to websites as well. With 5 times the readership, headlines have the power and ability to make any message many times more successful.
Why Headlines are crucial # 2: Overview Headlines Served as valuable guides for the busy surfer.
Headlines reveal key details. The tips from readers about what follows. They give clear signals to help readers decide whether they should stick around for the full message, or dash off to something else - something better suited to their particular needs and interests. As a quick overview of the entire piece, headed either attract continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. Forcing readers to do so is to risk losing them altogether. The sales suicide. No real title will cost you at least 80% of your potential audience.
Why Headlines are crucial # 3: Headlines Prepare The Reader In what is to come.
Headlines stimulate interest. The prisoner, arouse curiosity and stimulate the appetite for more. That's the headline that starts the reader engine. A good headline sets a sense of anticipation as the reader expects to find more - and can not wait to get it!
Successful headlines address specific audiences. They open prospects minds to new opportunities and expand their level of enthusiasm and interest. The best headlines involve prospects ... almost a guarantee for their sustained attention for the moment.
Why Headlines are crucial # 4: Headlines Simplify the learning curve.
Each title is designed to introduce whatever follows. As an opening or lead-in is the role that the title of a brief notice about the essence of the message it precedes in an interesting and convincing manner. Effective headlines and sub-headings show key bits of information - often with the added power of emotion. A review of the various headings alone can often provide the core of a given message. This makes it faster and easier to understand, remember and review. Use your headlines to create emotional involvement and you increase the chances prospects will go back and read more about your copy.
When you make it easier to read and understand your messages, you increase the chances of making sales.
Why Headlines are crucial # 5: Headlines allow you to deliver your Biggest Bang Right Up Front.
Capture attention and interest in the beginning, using your most appealing selling point. If your strongest, most desirable product attribute (benefit) fails to pull prospects in, surely nothing else you could ever say would do the trick either. They are your first contact with visitors - this is why the headlines play an important role.
Stronger and more compelling your headline, the more readers are likely to read about and spend more time on your site. Create every headline to capture attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you'll attract and ultimately, the more sales you want to record.
Headlines are powerful marketing tools when used effectively. Take a good look at your site title. Can you add more intrigue, curiosity, or interest? Test different headlines by trying various appeals and offer combinations. Watch for additional headline opportunities throughout your sales letters, as well as on other pages on your site. Make your headlines impossible to miss and hard to ignore ... Then, watch your results soar!
When you see the difference a strong opening statement makes, you will see why the headlines are the most important part of your sales copy.
