There are 9 main points you should focus on:
• Keywords
• URL Text
• Description,
• Title tags
• Image Names
• ALT tags
• Heading tags
• Contents
• Hyperlinks
The focus of these 8 steps is to load your pages with as many "keywords" as possible.
Keywords
Keywords are the most important aspect of good SEO, this is where you tell search engines what your site is about. Search engines use an algorithm to determine the "Keyword Density" of your website, this formula is:
Total Words ÷ Keywords = Keyword Density
Using this formula on your competitors website and see how they score, so aim to beat that score.
Choose keywords that best relate to the information, products or services you offer. For example, "if we are to design a site about" Web Design, we want our site to include the words "Web Design" as many times as possible.
But most people do not just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market.
URL Text
When naming a new page, you have to call it anything you could possibly think of, why not see a keyword? After all, the URL address of the first things a search engine comes across when indexing your pages. You must remember the content does not come easily to everyone, so you need to slip in your keywords when the process gives you an easy one.
Description
These tags are dwindling importance since Search Engines are now looking at content, but every little bit counts.
Optimize your meta tags to match your content, products and services, and the search engines still look at meta data will reward your efforts.
Title Tags
Title tags are the tags that tell search engines the title or formal description of the document or page. It is the word or phrase that appears at the top of your browser window. The most important rule about title tags are not put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so do not miss.
Image Names
As we said before, content does not come easily to everyone, so slip on your keywords, where possible, this image names. If you save a picture of a guy who works at a computer to your web design web site, do not call it "some_dude.jpg", calling it "web_site_design.jpg". The search engine will look at the code for the site and see the picture concerning the content of the website and it will be another relevant element on that page. You have to take the more simple when you get a chance.
ALT tags
Alt tags are keywords that you can attach to images that gives more weight to the image since Search Engines can not analyze the content of the image itself. Here is a chance to escape for multiple keywords without writing good content, you should use it.
Heading tags
Heading tags are associated with the bold, leading into a part of the text. Like this:
Web Design
Web Design Inc. offers custom web site design ...
Your title tag should only keywords, and should be presented in the order that your
H1 = first meta tag, H2 = second meta tag ...
Try to use all 6 heading tags on each page to ensure maximum page optimization.
Content
As any expert will tell you, "Content is King". Each web page must have at least 350 words on it, and the more the better, but remember the formula for keyword density. You do not want to fill a page with 1500 words jibba-Jabba and only 5 keywords in it. Some people get hung up on how browsers display text, and use images with text in them, because they want a cool font, but browsers can not read text embedded in images, so this content ads no weight to the page in a Search Engines eyes.
Linkbaiting is the new trend among senior posts. Linkbaiting means writing quality content, or articles which other sites can display on their pages, as long as they give credit and a link to your website.
You do not need to be a VI or Emacs expert to write a good web content, just be thoughtful of how you word things and incorporate your keywords.
Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:
• Use hyperlinks so that Search Engine will have a text link to follow to next page
• Do not use a word links, use long link phrases, preferably keyword phrases
• Use bullets, or a kind of small picture, which you can attach an alt tag on, it will ad more emphasis on the link, and throw a couple of free keywords for you.
Keep these 9 aspects in the middle when designing a website, and you're sure to have a leg up on competition.
