Top Five Reasons to do a Website Redesign

Small business owners need to check whether their investment in a website is to provide a good return. Are your products and services easy to buy? If not, you're wasting time and money and probably do more harm than good.

Ask yourself the following five questions to see if it's time for a redesign:

Does the size of the area has grown considerably?

If your site continues to grow and change like most commercial sites, you need to assess whether it is still meeting your goals. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (sound, video) to sharpen your message.

Are any of the content outdated or unnecessary?

Does your website has up-to-date content? Someone should revise the spec sheets, changing promotion dates and adding new material weekly. If your site appears static, it looks as though you are not a serious business.

Is the most important content buried under?

Here you need to do an "easy to buy" audit. By that we mean, you need to assess how easy it is to find information and actually buy your products. It sounds like common sense, but we've all purchased online and know that it can sometimes be frustrating.

Are you using the latest technology, rather than hard-coding?

If you have created your website more than 18 months ago, you're probably a technological update. This also applies if you started with a very basic site and the "hard-coded" everything. Ask your webmaster if he has some suggestions. You can be sure he will.

Is the home page design to suit your current business objectives?

Does your website communicate the depth and breadth of your current company? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider a redesign of your entire website.