This is not a new criticism, people have said it for years. Notice we used the word people, because thats exactly suffering. You, me and the millions of people like us who visit these sites during our virtual tours. Many of these companies actually have great products and services to offer us, it's just that they have not put effort into finding out what we, their customers want. They have not bothered to find out about us, about our needs, our desires. They have other more pressing priorities, it seems. So they just present them to all of us old way, and hope we don’t notice or are too stupid to notice. Don’t they understand they are losing sales, customers, repeat customers, referrals and much more?
Whether your company has an entire team working on your website or just you, it will take some effort and commitment to get to a point where your website is satisfactory your customers. A website where you have a direct conve
rsation with your visit potential customers. A conversation where they feel you are talking directly to them. A conversation where they feel you understand them. You understand their needs and desires like no other company has done before. In short,. A place where you connect with your customers and they connect with you a place where you are totally focused on them, not you. Not on your products, not on your credentials or ego, not about anything else about you.
For example, instead of simply describing the information about your products, present your information in a way that is valuable to them. Of course they will like to know what your products do and some key information about how it works, etc. But to them, so they know instantly and precisely how they benefit from it: how much money they will save with it. How much time they will save with it. How it will make their lives better. How it will make their lives easier, etc.
The focus wholeheartedly on your customers is not easy, it takes time, motivation, commitment and innovation. As we suspect, ultimately, why it does not always get done. Don’t let this happen to your website. Do it well and you will see results. But be sure of what you have to assume the responsibility to do as much as you possibly can if you want to see those golden results. Ensure your customers visit is a positive that will remain fresh in their minds for some time.
How can you tell how successful your site is doing? Answer the following questions to get an indication:
Do you regularly advertise your website to carefully targeted customers? Do you know exactly how your customers benefit from your website? Are you getting the sales and income you want? Get new customers regularly? Do you get regular positive feedback from customers? Do you get regular positive feedback website? Can you describe your customers and their needs and wants easy? If you regularly look at ways to improve your site and products to your customers? Is the text on your site to speak with a single person? Is it simple to contact you via your website?
In general, the more questions you answered yes to, the more successful your website. You should obviously target of 90-100% (9-10 yea's). Lower than 90% (9 yes's) indicates that you must improve.
One of the nice things about the Internet, unlike other more traditional media is its ability to be updated immediately. You can change anything on your website whenever and as often as you like. Use it to experiment with offers and products. Experiments with the way you present them to find out what works and what does not. Use this great feature to improve your site for the better. Better for your customer is.
Tips:
1. Listen to your customers.
2. Don’t be too precious about your site content and products.
3. Don’t be too linked to something on your site. Change or remove it if it does not work.
4. Ask for honest feedback.
5. See the big picture.
Good luck!
