Affiliate marketing is sending out a sales page and get paid for all of your prospects to buy. But how to choose an affiliate product? How can you tell which affiliate products will sell, and will not sell?
The process of selecting an affiliate program to get involved in is not as hard as it may seem, so long as you know what to look for and what you want. You should know how to search for affiliate programs and how to compare one to the other.
The first thing you should know before choosing an affiliate program is what the market or what niche you want to sell in. For example do you want to sell internet marketing information, self-help information or gardening information? 
There are so many products you can sell, you need to narrow you choose to start by answering this question. You will be most likely to succeed in an area that you either know about or are interested in.
When selecting your niche, you're ready to start looking. The largest collection of information products with affiliate programs is Clickbank. There are thousands of products in dozens of categories and hundreds of sub categories listed for affiliates to choose from.
Go to Clickbank and look around a little bit to get a feel for the site and read some of the information on getting started. If you do not have a Clickbank account, you must sign up for one. It is through this account you will be paid, so it is important to sign up.
Once this is done go to the Clickbank marketplace. There is a link to the marketplace at the top on the front. Marketplace is where you can search for affiliate programs. They are organized by category and therefore you must have an idea about the market or niche you want to sell to in advance.
There is a simple search engine that will allow you to search by category, keyword, and sub-category. When you enter search parameters the system shows your results. There are some statistics that are displayed for all each of the results. The key is really, everything earned per sale, percentage earned per sale and a percentage of sales of subsidiaries.
The main figure is gravity. Gravity is a score that gives every Clickbank affiliate product in accordance with their secret formula. It has to do with how many sales and how long these sales occurred.
Suffice to say that high severity means that the affiliate makes a lot of commissions on sales. Low gravity means that there have been many sales at all. So gravity is an important measure of how successful a product.
You do not wish to select the product with the highest seriousness, because it also means that there will be the highest number of competitors selling the product. It would be very hard for you to start with a product that has so much competition.
You would be far better off looking for a product with a gravity somewhere between 75 and 150 That way you know that the product sells very well, and you will not have as much competition as the top products will get.
When you find a number of products you might be interested in based on the severity and category you can then start looking at other factors such as total paid and the percentage paid. Always start with a good range of options and narrow it down from there.
You can be more confident in choosing the right affiliate product to understand how to use the gravity numbers on Clickbank. It is a good start on picking winning your affiliate product.
