Everyone loves a bargain or special deal, especially at Christmas, where they will spend lots of money on other people. Traditionally, Christmas has always had a big impact on business, some building on it more than others, it can give 20-80% of their annual income. So with the biggest event of the year quickly approaching, what do you do to benefit from these expenditures madness? Do not worry if you're not doing anything yet, we'll give you some ideas and tips to get you on track. What exactly do we mean by promotions? Well, some advertising, event or offer designed to get you a specific result. Common examples on offer: free or discounted product / service, buy x get x, limited edition, promotional gifts, promotions, etc. If the word that offers, discounts, only special, sale, trade, reduced, free, and our preferred word combination ' special offers', introduce a certain magical spark. By now you undoubtedly think, and rightly so, what does this mean for me?
Well, just about everything you could wish for! More sales, greater visibility, educate about your products / services, increase mailing lists, profits, growth, income, etc. What has this campaign get? Done well, they can achieve significant results: increased sales, increasing visibility of the company name and products that add subscribers to mailing lists, etc. Ever gone into your local shopping area or reading online and BANG! a quote jumps out at you, or you just cannot stop thinking about something you've just seen? The effect on the viewer can be high indeed and will make you stand out from all others, ultimately makes the difference between getting the sale and do not get sales. One of the benefits of a promotion is that you can choose the scale depending on your resources and desired results. In its simplest form it may be a simple price reduction with a few lines of text on your website or emails. Or it could be a big marketing event to be promoted widely on and offline by an entire organization. Notwithstanding the scale is that efficiency is the key to success. What makes an effective promotion? Understandable, bargains with clearly defined objectives. Online campaigns have a clear advantage over traditional offline campaigns. They can be updated / adjusted immediately, anytime, anywhere with Internet access and a low price. Use this advantage. What type of promotion should you do? Well, anything related to the company you are or your customers' needs. Offer something more interesting, better, cheaper, useful, etc.? For ideas, see what your competitors are doing and better or improve it another way. What does it mean for your prospect / customer? A discounted or free product / service, more features, useful information or tools, more status or facilities, advertising gifts, etc. When you run the promotion? Leading to an annual event given month, permanent, each week at your calmest day sale, etc. consider starting and promoting it long before the event so people have a good opportunity to take up promotion offered. How would you encourage the promotion? Online, offline, both web pages, email, pop-up ads, traditional mail, advertisements, newspapers, magazines, direct mail, etc. What resources you need to run the promotion? People online facilities, off-line facilities, time, total cost, physical space, computer software / hardware, literature design, instore space, materials, printing, events, event, etc. Are there other factors you should consider? Yes, especially the part of the time. Depending on the deal, you do it may be useful to introduce the element of time to lift the potential customer to buy now. It is obvious that if the offer is only available for a limited time, it makes it more special and urgent. Such offer is valid until the given date, purchase today and get x, today only, etc. Do not be afraid to experiment with the descriptions and tone you use. Investigation promotions elsewhere, especially suppliers who tend to use a more direct approach, to see what effect they have on you and if you have to adopt their approach. And finally, if the promotion does not get the desired results, find out why and change it. The more you experiment to find the deals work, the more you understand your market, their needs and desires. Armed with this valuable information everything you do in the future will be addressed more effectively.
Well, just about everything you could wish for! More sales, greater visibility, educate about your products / services, increase mailing lists, profits, growth, income, etc. What has this campaign get? Done well, they can achieve significant results: increased sales, increasing visibility of the company name and products that add subscribers to mailing lists, etc. Ever gone into your local shopping area or reading online and BANG! a quote jumps out at you, or you just cannot stop thinking about something you've just seen? The effect on the viewer can be high indeed and will make you stand out from all others, ultimately makes the difference between getting the sale and do not get sales. One of the benefits of a promotion is that you can choose the scale depending on your resources and desired results. In its simplest form it may be a simple price reduction with a few lines of text on your website or emails. Or it could be a big marketing event to be promoted widely on and offline by an entire organization. Notwithstanding the scale is that efficiency is the key to success. What makes an effective promotion? Understandable, bargains with clearly defined objectives. Online campaigns have a clear advantage over traditional offline campaigns. They can be updated / adjusted immediately, anytime, anywhere with Internet access and a low price. Use this advantage. What type of promotion should you do? Well, anything related to the company you are or your customers' needs. Offer something more interesting, better, cheaper, useful, etc.? For ideas, see what your competitors are doing and better or improve it another way. What does it mean for your prospect / customer? A discounted or free product / service, more features, useful information or tools, more status or facilities, advertising gifts, etc. When you run the promotion? Leading to an annual event given month, permanent, each week at your calmest day sale, etc. consider starting and promoting it long before the event so people have a good opportunity to take up promotion offered. How would you encourage the promotion? Online, offline, both web pages, email, pop-up ads, traditional mail, advertisements, newspapers, magazines, direct mail, etc. What resources you need to run the promotion? People online facilities, off-line facilities, time, total cost, physical space, computer software / hardware, literature design, instore space, materials, printing, events, event, etc. Are there other factors you should consider? Yes, especially the part of the time. Depending on the deal, you do it may be useful to introduce the element of time to lift the potential customer to buy now. It is obvious that if the offer is only available for a limited time, it makes it more special and urgent. Such offer is valid until the given date, purchase today and get x, today only, etc. Do not be afraid to experiment with the descriptions and tone you use. Investigation promotions elsewhere, especially suppliers who tend to use a more direct approach, to see what effect they have on you and if you have to adopt their approach. And finally, if the promotion does not get the desired results, find out why and change it. The more you experiment to find the deals work, the more you understand your market, their needs and desires. Armed with this valuable information everything you do in the future will be addressed more effectively. Some tips: You can run a campaign at any time. Try to design the promotion to get maximum results for a minimum of effort and resources. It can be as simple as you want it to be. See www.dynamiq.co.uk for a simple example. Consider how much current time you have to devote to the campaign. Will it increase at times, etc.? Can you measure and monitor results accurately? Would it be easy to update and adapt the offer quickly. Good luck!
