When you sell your products and services online, you communicate mainly through text. What you say in this text directly influence the customer's decision to either buy or not buy your product, just like a real-world sales conversation would. Your potential clients want to hear interesting and important information that will help them make this decision. This decision begins from the moment they reach your website. 
Let imagine you want to buy a particular product. You learn that the product is available on two different websites. You visit each site and read their text.
That is what Site A says to you in the direction:
Let us tell you about us, here are some very basic product details, which we feel we must give you, here is an inadequate picture of the product we had available, which is why we are in the business and why we think we are great, yeah we know we have made it difficult for you to use our site. We did not wish to make an effort to find out what our customers want, that's where we are located (usually accompanied by a picture of their building).
Site B says:
Yes we sell the product you are looking for. Here it is ... so let us tell you all about it, here are some good reasons why you should buy right away, here are some good reasons why you should buy from us (and not our competitors), Its easy for you to buy from us. Just do it ... Let us know if we can serve you better or answer any questions you may have.
Which one will get the sale? Naturally, Site B will have sales. Why? Because they clearly show that they understand their customers. De:
Focusing on their customers! Focus on their needs! Focus on their priorities!
They provide information useful for you to make your purchase decision. They are focused on you as a customer, not themselves. Their text is about "you". They work hard to ensure all this and show it on their website. They make it very easy to interact with them and also gives you the impression that they would be very easy to deal with too.
Site A, on the other hand may indeed have some useful information on their website, but it is not there in quantity and of benefit to you. Of course this can be useful to know where a company is located. But if they are going about it or its the first thing you see upon arrival, its more likely to prop up their over-inflated ego and to show how successful they think they are. Their focus is solely on themselves. You are not their No. 1 priority, they are! Do they not realize that customers can read between the lines and spot this easily?
Besides focusing on their customers, there is also something else, Site B does very well. It’s not so easy to spot, but has a dramatic effect on their sales. Its the way they deliver their information. They know its crucial to keep your attention and interest. If they lose it for a second they risk losing it forever.
They've noticed that other places write text sections to catch your interest in one sentence and lose it in the next, because the information is not relevant or important to you at this point. It should be either removed or replaced. So they have made a conscious effort to keep your interest at all times throughout a piece or a piece of text. Their paragraphs say exactly what you want to know, and in the order you want to know. They keep your interest throughout with useful and valuable information. They do not tolerate any inappropriate or irrelevant information at all.
This is the ideal situation for your business to be in. To have customers who are eager to listen to what you have to say and trust what you say. They know that you are focused on them, their needs and their priorities. They are far more likely to listen to your recommendations and make purchases based on them. You will build stronger, equally beneficial and more rewarding relationships with them. These relationships will be difficult to break with your competitors, especially if you keep it in focus and continually improve your offerings, products and services.
Questions to ask?
Are you focused on your customers? If you give the right information at the right time? Do you keep their attention and interest at all times? Do you distract them anytime? Are you getting maximum sales from your website?
Efforts to take on your site:
Concentrate on selling more products. Concentrate on selling them well. Remove all distracting, confusing or irrelevant version. Try to keep the readers interest continuously.
Remember: Focus on your customers! Focus on their needs! Focus on their priorities!
Good luck!
