Does your website sell your products?
If you answered no, why isn't it? Weak copy, bad design / organization, poor customer focus, corporate internal affairs, no visitor ...?
If you answered yes - Do you have goals? The vast majority is not and could be improved to sell more. You want to sell more to the right?
The difference between a failing business, and success is primarily the quantity of goods sold. If you make enough sales and therefore income to pay your costs, you survive. To be successful, you need to go further than this survival point and 
get higher sales and therefore higher income and profits. While most offline companies seem to see this situation clearly and actively work to increase sales, it seems a large proportion of businesses not online, or at least do on their website.
For example, retail stores intensely focused on their customers. They are always striving to improve and increase sales of their products to the customer. They often work on a per capita income area of the space base. This puts a solid to maximize their selling space and offer.
We could learn from this approach online and focus on making sales and improve our offerings. At the same time provide the same income per space equation is probably too much for the online world and small screens, should be more emphasis on sales and sales revenue is welcome. It does not mean squeezing ads and text in every imaginable hosting, it means maximizing your web space with compelling offers, good communication, a clear message, intuitive layout and navigation, focus on potential customers, etc. All things that encourage and nurture to use website and ultimately make sales.
So how can you make your website sell your products? Well, obviously you should be marketing your website and products to effectively get potential customers to your website. Once you have these visitors, you must actively sell your products to them. Sales don’t happen on their own, your site has to sell them. It means that work must be put into your site and to say what your potential clients want to hear.
With help from a couple of questions, you can identify the weak elements of your site, Aren’t actively sell your products and do whatever is necessary to make them sell. Lets be clear about what your goal is to sell as many of your products as possible in the shortest possible time. (If you do not have a website yet, use the questions and their results to build a website around).
Before we look at the issues seems to focus your mind a bit. Try to think of your potential customers point of view. Think objectively to see what they see. They have probably never been on your site before and come with an open mind ready to discover what you have to offer them. What they think? Well ... consider what you see and think when you go to a site:
What are you looking for? What impression do you get? What are they offering me? What exactly is in it for me? Are they talking to me? Are they saying what I would like to hear? What would make me buy the same? Can I trust them?
Now you have your potential customers point of view fresh in your mind, look at your site and ask the following questions (and any other relevant):
What do your potential customers want from you? Can they see what you offer fast? Can they see clearly and quickly what’s in it for them? Is your text copy strongly and actively sell your products? Is your site focused on your potential customers? Is your website text, layout and organization to assist them? Do they know why they should buy from you? What do your customers think of your site and your products? Is a person responsible for increasing website sales? Is the person doing it? If not, why?
The answers you get should start to give an indication of under-performing elements of your site and be responsible for website sales. Once identified, you must then look for ways to improve or eliminate them. Be objective and ruthless! If any part of your website is not to sell your products - improve or remove it. Do not rest until all your site elements are actively selling your products.
A common problem area to watch is weak text copy. Weak copy will not sell, and should either be transformed into powerful copy or removed. If it is not to sell your products don’t hesitate to remove it. For example, if your copy says "free newsletter" its weak copy and it is unlikely to force anyone to subscribe to it. Either improve it or remove it - make it stronger "Subscribe today and get this benefit, plus this one ... its all 100% free.
Like you, your potential customers are busy and bombarded by sales data continuously. Make your website work for them and stand out with compelling offers and products that solve their problem. Make sure in no uncertain terms that they know your product can solve their problem and how. If they go away happy, it gives them a mental message to take away that they will remember and identify you with a sort of mental bus.
Put effort in and you get results. The new customer gets what they have been looking for to solve their problem, and you obviously get more sales. Everyone is happy.
Good luck!
