A while ago, doorway pages were all the rage. Everyone was busy creating hundreds and thousands of pages, essentially fooling the search engines to leading people to their sites. It seemed unethical to us, and we figured that the engines will pick up on this and bring it to an abrupt halt. And they have. They want pages with content. So much for all the hidden pages. It was a big waste of time and effort.
Most sites consist of multiple pages. Hopefully each page covers a specific but related topic. And hopefully, there is already a navigational system in place where every page links to all other pages. This is a must.
If you have a website, for example, Internet Marketing, you already know that this topic covers many topics. Each of these topics deserves its own page. You may have pages on Ebook Marketing, Promotion, ezines, search engines, etc.
Each page of your site is already a 'dying'. If you optimize each of these pages as if it were a doorway page, you will get a good ranking in search engines. First, make sure that each side sticks to a particular topic. Then write your meta tags accordingly.
Here are some guidelines for top placement in search engines:
* Try to limit your meta keywords (preferably phrases) to 3 The worst thing you can do is to have a gazillion keywords. Your relevance will be shot to hell and you can get on the list but you will be # 3583204. Nobody will find you.
* Do not use the same keywords on each page. Each page is different, so do the keywords differently.
* Ensure that your keywords appear in the title tag, description tag, and your entire hand, especially near the top.
* Do not list keywords that are not displayed on the page. Again, DO NOT list keywords that are not displayed on the page. Lists are circulated with the "most searched keywords. They usually consist of words such as: sex, naked, women, gay, adult, erotica etc ... Do not even go there. Do you really want people going to your site, do not give a hoot about what you have to say?? They are not interested and will not buy anything. You are wasting your time and theirs.
* Use keywords in comment tags, all tags and header tags. You can also use a 1x1 clear pixel image and load all tag with keywords.
* The very first shown on your page should be a statement of benefits rich in keywords that are similar to your description meta tag. Some search engines ignore your meta tags and print the first word on your page as a description of their list. If your navigational bar at the top of the page, that is what will show up in their description. Not good.
* Header tags (H1 for example) are very important. Search engines read the header tags. Use these to point headlines instead of font tags, and put up with keywords.
* Forget bounce flash and glitz. Yes, they are fun to play with, but Search Engines are not impressed. They may even be hindered by this as far as indexing your page. Frames, flash movies, CGI scripts, javascript, applets and graphics are all complete junk to a search engine spider. Not only that, it kind of actually pushing your real content further away from the top of the page, which reduces the relevance of what spiders can actually see.
* Keep the spiders happy. Feed them plenty of relevant content. This bears repeating, but we will not. :)
* Get a domain! A top 10 list is almost impossible to achieve without having your own registered domain name.
There is no secret magic formula to get a top position in search engines. Currently there are over 5,000 places to register a website with the number growing by the day. In fact, about 10 of these engines produce 90% of your search engine traffic. Major search engines like Excite, Lycos and Alta is
