Take a moment to gather his thoughts. Now go and look at your website and take a minute to evaluate it. Does it work to your potential customers?
Most will arrive at your site and quickly scan through the contents. If they are interested in what they read and see they will typically choose to click on a link that takes them to another page where they will find more information. When they take the decision that they will be asking things like:
What do they do? 
Watching the pros? What does it mean for me? I have the problem they describe? Are they talking to me directly? How can I get it?
Alternatively, if the website hasn't interested them immediately then they will leave as soon as they arrived, presumably to return.
Your homepage is the entrance to your website and plays a crucial role in the prospects visit. First impressions count. The success of your site depends on your website. Now before we look at what a website should be, we must look at what it shouldn't be.
It should not be a fake website that requires you to click a link to get to the real website. You should not have a page that no direct view to further action. It should not contain content that does not serve an immediate and clear purpose. It should never be read as a boring brochure, it means something to motivate prospects to seek more information or to purchase it immediately.
As a website should be. It should have a clear message. It should be a dynamic part, which immediately gives an idea of what you do, how you do, who you are, how you do business, etc. It should begin to describe the direct benefits of potential customers get to buy your product or your service. It should create prospect interest and make them eager to find out more. It should give direction and clearly marked links to get them there. It should focus exclusively on the needs of your potential customers and remove their worries.
Your site's goal is to sell your products and services to your prospects. To be effective, your home must meet the needs of your prospects and give accurate answers to their questions. To do this, you know what your prospects want and how they want it. If you don’t already know, find out. Ask them!
Also spend time looking at other websites to learn what works and what does not. Are there features and styles that you can take on your site?
Once you have these answers design your entire website around them. Spend some time to get it right, and both you and your prospects will benefit. Don’t settle for second best, unless you want your website to fail due to be ineffective.
Once you've done it. Take a moment to gather his thoughts. Now go and look at your website again and take a minute to review it. Does it work to your potential customers now?
Good luck!
