In its most basic level, the Internet you an opportunity to publish a website on a specific WWW address. Anyone armed with this address can then type it into their computer and access your website anytime day or night from any (internet enabled) computer located anywhere on earth. This starts to give you an idea of the potential power and reach of the Internet. Just stop and think for a moment. Your site and everything you put on it will be available worldwide at any time by one of the estimated 450 million Internet users. That’s some potential eh? Internet benefits for you: it allows you to reach new customers and markets. Plus there is the supreme convenience of the internet's instant, anytime, anywhere built-in features.
Actually, we think a website is more than just a storage space for your web pages, it becomes a kind of 'focus point' for your customers, primarily because of its convenience and text / visual format. People make purchasing decision
s based on all possible questions and concerns, either real or not. A website provides a place where they can help themselves find out more and answer those questions and concerns or take other measures. That’s an often overlooked benefit internet was not really possible previously: easy self-service. If they can not find what they want, they can simply send you a message from your website and await the tailored response. Another benefit: rapid and personal communication.
It is clear that what you put on your website and how you present it is therefore very important. Your site visitors will begin to build an impression of your organization and products based on what they see in the first few seconds of their arrival. Both its content and presentation should reflect you and everything you're doing well and should have research and attention it deserves. That’s another advantage: flexibility of content and ability to add / update immediately. Too many sites remain static. If you can, try to attract and engage visitors by keeping your site up to date with new content. By the way. When we say the product, we are at a very universal way, including products, services, information and all the other items you can offer
All you need now is some promotion to get the word out that your site is up, running and eager to help your new prospects. You can use the Internet to locate and contact companies, newsletters, publishers, etc. and to arrange your promotions and advertising on an industry or topic you choose. It is of course the internet specialty and a key advantage for you to use: easy access to information on every topic imaginable.
Now if you do your homework and promotion for your new website well, you will soon start to get prospects to look around on your site and watch your content. Ideally, they will arrive, read exactly what they want and buy your product immediately. The click to buy the product and bingo you've made a sale. At this point you smile with satisfaction and sit back as your bank completes the transaction and deposit payment into your bank account. You have not even been involved in the transaction. Automation and new revenues: significant internet benefits.
Alternatively, if they have not just read what they wanted: do they want more information before making a decision? Are they just not ready to buy yet? Are they just will not buy whatever you give? Ideally you should cater for all these scenarios to get as many sales as possible. This is an often overlooked Internet advantage. Ability to interact and in this case appeal to different needs. i.e. Want to know more? Click on this link. So they could see some specifically written text with more depth, etc.
However tempting it may be, when you've made the sale don’t sit back glowing in that internet glory for too long because there is more to do. Are you satisfied with a sale or would you prefer more? Of course, given the choice to select more would not you? What if you now produced a useful regular newsletter sent via email and asked them if they wish to receive it? You are about to get more sales from them, instead of that first purchase, you may have settled for before the internet arrived. More Internet benefits we shout! The ability to send newsletters / ezines quickly, easily and cheaply without traditional stationery and postage costs. Plus its practically guaranteed to be read by the recipient.
Now you have the opportunity to build a mailing list of prospects and customers who want regular contact from you. They want you to send them useful information, special offers, product announcements, etc. Whether they bought a product from you or not initially they start a relationship with you. If you do it right, they will begin to trust you and your recommendations and ultimately buy more products further down the line.
Your existing customers may appreciate this type of new attention, too. Earlier, they may have felt abandoned after their first and only purchase and maybe you have not contacted them since. This is an excellent way to keep existing customers happy and loyal, which again will likely mean more sales further down the line. Ultimately what you are doing here is to build strong relationships with your customers. They've probably never had the kind of attention and focus before. Yes, another internet benefit. Do it right and you will positively differentiate themselves from all others they deal with who does not treat them in this way out. What more could you want? What more could they want?
We hope you have seen that if you put the thought and effort into your website, your company can benefit from the Internet. There are more advantages than those we have covered here. Try them all to offer something new or unique. Be creative in your thinking and identify how they can benefit you and your customers, regardless of your industry and business model. What can the Internet really do for me?
Target and reach new customers and markets with your products. Sell your products to new customers and markets. Sell more products to your existing customers and markets. Be open 24 hours a day / 7 days a week week/52 year. Be convenient and interactive. Customers love to help themselves anytime, anywhere, etc. Generate awareness and credibility in new online world. Build stronger relationships with your customers than ever before. Get regular, guaranteed reading of your offers of customers already interested in them. Use facility to tailor content and update immediately. Utilize rapid communication between you and your customers. Customize all messages for greater impact, for example. Hey Peter ...
Good luck!
