Of course, any amount of website traffic is better than no traffic at all, but if you have the most perfect site, your site is doomed to fail if you do not get visitors who are searching for products or information that you have to available on your website.
It is easy to get caught in a numbers game. It is exciting to see the number of visitors to your site climb from a couple a day to a couple hundred a day. On the surface it looks like what you want, but if your visitors are looking for something oth
er than what you offer, for the most part, your website traffic is wasted.
You can have a great website design, compelling copy the lowest prices and fantastic offers, but all your efforts will be useless if your website is traffic that is interested in what you provide or promote.
What you need are visitors specifically interested in your product or service - you need 'targeted traffic'.
Do not believe in targeted traffic as a subcategory of website traffic, because they really are two separate entities. If you're marketing plan is designed to run as much website traffic as possible to your site, regardless of what kind of traffic it is, then you're not making efficient use of your time, and you set yourself up for disappointment.
The Internet is a very different place than a mall. A shopping center depends unfocused traffic, wondering from store to store, not looking for anything special, but willing to spend the money on an impulse.
Believe it or not, people will surf the net leaving a site after seeing it only about 2 seconds. They are looking for specific items or information and if they can not quickly find what they are looking at your site, they click off your site and go to one of the other millions of sites on the Internet.
That is why most successful websites are tightly focused on their 'niche' and their marketing plan is focused on driving people to their site who are looking for what they offer - they understand the importance of "targeted traffic".
Obviously targeted traffic and a website focusing on a particular 'niche' go hand and hand. Think of your website. Is it really suitable for a particular product or service, or it is so broad that it has a tendency to confuse potential customers?
Here are a few tips to help you prepare your site for targeted traffic:
Design your website to promote a certain product or service as your main point of discussion.
Determine the type of people who would be interested in your product or service and adjust your site to be attractive to them.
Define the items or services that are 'closely' related to what you are promoting your site. If you think they would be interesting to your visitors, offering these items on your site, so good.
Keep a constant stream of free content that your visitors will find useful on your site and add new content and information often. Invite your visitors back to your site to see the new material, you constantly add.
Remember, a website focused on a specific 'niche' item or service is suitable for targeted traffic, simply because there is no specific targeting and more targeted traffic to your site receives is more productive, your site will be.
There are many conventional and many not so conventional ways to drive targeted traffic to your site, but we will examine them in other articles.
The purpose of this article is to point out the difference between web traffic and targeted traffic. More is not always better, and if you focus your marketing on "targeted traffic" you will quickly discover that it affects your comment on your site is not just empty numbers - they will be potential customers, and more importantly, sales.
