The value of RSS content syndication is in the links that are contained in the content. This is because the big search engines like Google and Yahoo! pay a lot more weight on incoming links to a site than they did previously. We will have to content a little later because it still counts, but it is so important to understand why syndicating content with RSS feeds across the Internet can make you more money and costs less!
RSS feeds are displ
ayed on websites on the internet to keep people updated with the latest news or information about a particular topic quickly. And we all know that users expect quality content, but even more, so they expect that content to appear immediately! And they want to see the content. They do not want to look for content. They do not want to link to content. They want the content to jump off the screen and into their brains in 10 seconds or less!
Perhaps it is Really Simple Syndication, or RSS, came over in the first place. It is good news for owners of websites, but also. By taking advantage of the variety and sheer number of RSS feeds that accept submissions from other websites provide very cheap and simple way to develop more site traffic and higher income.
Did we mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to be aware of your latest updates, but also to broaden awareness of the world about your services or products. We did mention cheap, right? Well, RSS content and article syndication allows you to spend a little time to prepare content in standard XML RSS format and then make it available to many free RSS feeds across the world.
If you've ever spent a large amount of money on an online marketing program - you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective because of the increasing flow of spam filters. Directory listing services are finding that their customers should remove their links because of retaliation from the major search engine algorithms. And, Pay Per Click ... Well it's just really expensive if you want to see concrete results.
With RSS syndication, you're never going to clear some of these issues. If you can write a html file to your website, you can syndicate your RSS content. The basic process is simple to master, and as you become more familiar your skills will grow rapidly as well.
What is even better news for website owners? The major search engines are not only approving the RSS syndication, providing RSS feeds open for submission in a large array of subject areas such as sports, entertainment, world news, travel, health and technology. There is one topic for each web site owner willing to put in a little effort! And people are using their sites already, so what better place to syndicate your content?
When you place the content in an RSS feed, a link looks like your site. This is noticed by the major search engines and helps to increase your link popularity among search engines. Link popularity may move your site up in search engine results pages (SERPS). Combining these two facts and you will see that no matter how you look at it, RSS syndication will give you more traffic.
It does not really matter whether your extra visitors found you via an RSS feed, or if your visibility and increased link popularity allowed them to take you through a major search engine! Think about it, and you're sure to see the true benefit of RSS content.
There is that word again ... "Content." RSS content is different from what one would normally expect in an SEO campaign. The reason that most sites with RSS feeds, put them in the first place is to give additional information about their visitors.
Think about it, if you publish a site targeted at IT professionals, you can deliver content that is of a fairly specific nature. You may provide information, tutorials, or even advertising for a particular software package. Although this information is important for a large majority of visitors who click on your link, some visitors may be more interested in another area of IT field.
Provides an RSS feed that displays the latest in the world of IT news can be a great answer. If the information contained in your RSS feed is quality and in relation to your visitors' interests, they will bookmark your site. Then they would come back!
But what does it mean for you as an RSS-syndicated content provider? This means that you will need to produce quality content - because that is your content that keeps users coming back to the original site. As long as your content is quality and you will remain a part of this RSS feed, you will see more new and returning visitors.
And generate traffic is the main goal of an SEO campaign, so why would you not want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your site is gaining popularity and becoming visible now as a supplier will only mean higher returns in the future.
