Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for the exchange of marketing information, ideas, techniques and expertise.
Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase gradually. It's obvious why electronic self-publishing has become so popular so quickly.
Publishing industry, we hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
That sai
d, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other media do not have.
For example, ebooks are fairly easy to produce and their production is cheap. Just think about it: You do not need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software.
In addition, ebooks are easily and rapidly distributed online. They are also easily updated, they do not require a second warehouse. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can write.
Ebooks are also immediately obtainable. You do not need to go to a bookstore or search through endless titles at an online bookstore. All you need do is download it from a website, and Presto! It is on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and special qualities that ebooks offer. You can add surveys to be filled to order forms for customers who buy your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward.
The potential is virtually unlimited.
Ebooks have a particular kind of permanence that other media do not have. Television shows and radio shows air once, and then can be repeated a few times. Ebooks remain on your computer, as long as you choose, and they can read and reread when you choose to. They can even be printed and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in the form of publishing. You do not have to go through the endless process of submitting your manuscript over and over again, and then once you land an agent that the agent submit your manuscript over and over again. Nor did you have to be out thousands of dollars to print a self-published book.
All ebooks require is a writer and appropriate software. Find out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
The best time to learn about e-book is until you're in the thick of things. Wise readers will keep reading to earn some valuable lessons, ebook, while it is still free.
Finally, you have creative control over your ebook. You don? T have to compromise with an editor or the publishing trends of the time. You do not have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of design and text.
How to Use ebooks for Marketing and Promotion:
There are countless ways to use eBooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter.
You can use them as a free gift to make a purchase or to fill out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.
The most effective marketing products are those that are unique. Copyright your ebook, and immediately you have a powerful tool that you and you alone, can offer to the public. People will have to visit your site to get your ebook, which increases the flow of quality traffic and potential for sales and affiliate contacts.
Make sure you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook in the years after the original creation.
Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, every time you receive an order, eliminating the need for warehousing and inventory management. In this method, you can measure saleablity of your e-book, and make adjustments as necessary until the orders start pouring in.
Ebooks allow you to learn about your market and customer habits and motivation over a period of time without risking your precious financial resources. They will also give you an invaluable way to gather marketing information you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems are in your specific industry. Then find out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your area.
You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or in audio or visual tapes. Ebooks can be broken down into several different promotional materials by excluding some of the articles and use them to promote your product.
You can include a catalog in your ebook to promote all products or services you sell. You can include a thank you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this way helps to reduce the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and opportunity for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create this web page and see how many customers and prospects you can catch!
The day will come when you can use something you read about here to have a beneficial effect. Then you'll be glad you took the time to learn more about e-book.
