As the Internet continues to evolve and become more competitive, dependence on the quality of the information you provide through your website becomes more critical for market niches.
As information processors, we seldom consciously think about how we absorb all the information we receive via the Internet. It is reasonable to assume that two of our six senses, sight and hearing, represents the most significant means used to
absorb the information online. Although seeing a copy and hear sounds from the data, it makes sense from a strategic marketing perspective, to take a moment to assess how virtual information can best be absorbed through seven fundamental information perspectives.
Seven Fundamental Information Perspectives:
1) Information Exclusivity:
* How unique, original or proprietary information is your web site?
* Infinite choice of common information corresponds to the root and boredom.
* The "value" of information is always unique for all visitors
* Emphasizing the uniqueness of your information also gives it more worthwhile
2) Information Number:
* How much website information is too much?
* Retail congestion can quickly exceed visitors' interest levels
* The amount of data should correlate with the breadth of information in your targeted niche
3) Information Distinction:
* How unique to your site words and terms be?
* Markets and industries have different information terms and idioms
* Try to "talk the talk" on your targeted niche on your website
* Specific information can be critical purchase decision variable
4) Information Accuracy:
* How exactly does your website information to be?
* Information accuracy requirements correlate to the potential liability of adverse effects caused by data inaccuracy.
* Earning trust visitors to your site is an ongoing, continuous process
5) Information Timeliness:
* How "current" makes your web site information should be?
* The speed of information delivery often adds perceived value
* Often, competitive advantage goes to the source of "information shortcut"
* Out-of-date information is often associated with poor customer service
6) Information Interactivity:
* To what extent is the website visitor response to the critical purpose message utilization rate and communication effectiveness?
* Maintaining a dialogue with your visitors are synonymous with increased loyalty
* Increased dependence on visitor responses fall broadcast efficiency
7) Information Format:
* What is the most effective way to structure your site messages?
* Information absorption is best achieved in small steps
* Simplification of the visual structure of your site information "invite" readership
* User-friendly data navigation maximizes visitor site participation
All web-based company is vulnerable to new competitors within their targeted virtual market niches. Inevitably there will always be someone who can produce the same or similar product, service or information in another way or through other creative communication tactics. Although different is not always better, as a virtual client solution provider, you are obliged to always focus, understand and improve your website visitors' attitudes and their ability to "get your message".
Understanding of the seven fundamental outlook for the flow of information can make a major difference in your ability to differentiate your virtual messages from the growing bandwidth of information flow on the Internet.
