Usually the owner or designer of the website is the person designated to drive traffic to the site. The most important ingredient in generating traffic is the search engine. Of course, you can use advertising, but it will cost you. Using search engines to generate targeted (interested in your product) traffic is the cheapest kno
wn method.
Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more emphasis on producing a "pretty" website. Not that it's bad, but it is actually subordinate to the search engine placement. Hopefully the following list of common mistakes that many website owners, help you generate more targeted traffic to your site ... After all, this is not what you want.
1. Not using keywords effectively.
This is probably one of the most critical area of site design. Choose the right keywords and potential customers find your site. Using the wrong and your site will see little, if any, traffic.
2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.
3. Stealing pages from other websites.
How many times have you heard or read that "this is the internet, and it's ok" to steal icons and text from websites to use on your website. Do not do it. Its one thing to learn from others who have been there, and another to directly copy their work. Search engines are very smart and usually detect page duplication. They may also prevent you from ever being built by them.
4. Using keywords that are unrelated to your site.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing to do with their website. They place unrelated keywords on a page (like "sex", the name of a famous celebrity, the hot search topic of the day, etc.) in a meta tag to a page. The keyword has nothing to do with the page topic. But when the keyword is popular, they think it will increase their visibility. This technique is considered spam by search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.
5. Keyword stuffing.
Fairly as a keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your site using "alt =" HTML parameter. If search engines find that this text does not really describe the graphic or layer it will be considered spam.
6. Dependent on the hidden text.
You might be inclined to think that if you can not see it, do not hurt. Wrong .... Not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers set the keyword to the same color as the background of the webpage so that it becomes invisible.
7. Dependent on small text.
This is a second version of the item above (relying on hidden text). Not try to hide your keywords or keyword phrases by making them small. Setting the text size of the keywords so small that it can hardly be seen doing so.
8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not the case. Each has their own rule base and can be changed whenever they wish. Make it a point to learn what each major search engine requires for high visibility.
9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.
10. Forgot to check for missing web page elements.
Be sure to check each page on your website for completeness, like missing links, graphics, etc. There are sites on the Internet that will do it for free.
These are just a few of the methods and techniques that you should avoid. Do not give in to temptation, these methods will work for you. They will do more harm than good to your website.
Not only will you spend weeks wasted effort, you can get your site excluded from search engines forever. Invest a little time to learn the correct techniques to increase search engine visibility and your net traffic will increase.
