Well, there is a great way to link exchange and a wrong way, if you want the most out of your link, so be sure to follow these 7 steps:
1. Develop a spreadsheet file (Excel) and create the following columns:
Website URL
Contact Name
PR website (we are talking about how you find it in a minute)
Contact 1
Response to Contact 1
Contact 2
Response to Contact 2
Contact 3
Response to Contact 3
2. Finding a Website's PR.
Go to Google and download the free toolbar. This toolbar is a feature on it that will tell you PR for any site you visit. If you plan to optimize your site for search engines, this tool is a must.
3. Selection of sites to link to.
Go to any s
earch engine and start typing keywords that you want to rank high. Visit each website and add them to your Excel file. Once you hit 50 sites and spend some time contacting them. We recommend contacting each site personally and does not use any computer software (it is very easy to see when any user software).
There are many programs out there that will do a link exchange mass mailing, but we strongly advise you NOT to use it (at least initially). These programs can get you a lot of problems with spam laws. Also, if every e-mail is personal, you're much more likely to get a link back.
4. Enter your contact email.
Treat e-mail to someone specific. Insert always some details you have about the site. It is proof that you actually visited the site and made a conscious decision to link to it.
Brief introduction of your site and send them the URL of your link to their website. Finally, ask for a link back to your site.
HINT: Give them specific instructions on how to link back to you which keywords you need and what URL to link to. It always helps to give them the exact HTML coding that they would need.
5. Respond to reply.
If you receive an acceptance of your offer: Thank them and add them to a separate Excel file. This will be a list of people you will constantly keep in touch with (to submit articles, free virus reports, etc.). Register answer to your "Response to Contact 1." This way you will know not to send a follow up email.
If the person declines your offer: Add this note to your Excel file, so you do not contact them again. A good technique is to highlight the entire row with a red highlighter, so there is no danger of a mistake.
If you get no response: Follow step 6
6. Send follow up emails.
Wait a week to follow up with those who have not responded. This is the second contact. In this email you wrote to them the previous week. Reformulate email to keep it fresh.
Waiting for reply, and then repeat Step 5 You may not contact a "no-reply" site a third time, unless you have a very good reason.
7. Find more sites.
After completing your first batch of 50, repeat the process for a second 50th When you start to get incoming links, you will slowly begin to look like "link exchange requests" coming to you. This will lower your leg work.
There you have it, they are the 7 simple steps to start an effective link exchange campaign. Remember that a small percentage actually accept and respond, it's OK. The trick to get lots of links is to send lots of requests so make this a daily habit.
