Panasonic Campaign advanced Blu-ray player, TV

Panasonic and 20th Century Fox accumulate extensive promotion of 3D cinema Avatar, including a push in advance of future line manufacturer of advanced 3D products for the home. The goal of the campaign is to demonstrate to consumers the value of advanced 3D, the current dynamics in theaters with seating capacities of consumers within the ». At this point, the big screen 3D movies of the summer, including Monsters vs. Aliens and up, will not have any huge 3D effects to DVD and Blu-ray Disc, given the current lack of 3D-enabled equipment at home. If movies were released in 3D versions for home viewing will be relegated to a lesser relief 3D technology. Many industry experts expect Avatar to be the first advanced 3D version in Blu-ray, although it is pending the approval of the house 3D models with Blu-ray Disc Assn. Most of the work of the BDA for a Blu-ray 3D spec should be completed this year, according to industry sources. By September, the guidelines engineering specifications will be finalized. Terms of licensing the technology to be hammered by the end of this year. "We have every confidence that [studios] will announce products in 2010," said a source.

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