Record and earning the entertainment company saw sales

The Home Entertainment Company saw sales rising by 19.3 percent to KRW 4.509 trillion (USD billion), returning a profit of KRW 224 billion (USD 174 million) for a margin of 5.0 percent, 4.7 percent higher than the previous year, as a result of robust flat panel TV sales-especially LCD TVs-even during the off-season. Shipments rose 45 percent YoY to 4.28 million units. The company expects its flat panel TV shipments in the third quarter to be even higher as demand for premium models. The Mobile Communications Company reported KRW 5.140 trillion (USD 3.981 billion) in sales, 25.8 percent higher than the previous year, and operating profit of KRW 545 billion (USD 422 million) with a margin of 10.6 percent. Handset sales accounted for KRW 4.877 trillion (USD 3.778 billion), up 29.9 percent YoY, and operating profit reached KRW 538 billion (USD 417 million) for a margin of 11.0 percent. Shipments of handsets recorded an increase of 7.8 percent YoY and 32 percent QoQ to 29.82 million units thanks to strong demand in mid-tier models Profitability improved with a product mix centered on new model launches and solid growth from existing mid- to high-tier handsets. With the global economic downturn expected to continue, LG sees the global market declining over 6 percent YoY to around 280 million units in the third quarter but, as for LG, steady growth is expected with the introduction of high-end devices. The Home Appliance Company reported an increase of 9.8 percent to KRW 2.339 trillion (USD 1.812 billion) year-on-year. The currency impact resulted in sales declining 14 percent on a USD base but growing 10 percent for Korean won. Continuing problems in the housing market slowed the pace of recovery of the home appliances industry but the companys product competitiveness resulted in an operating margin of 7.7 percent, 2.9 percent higher from a year earlier, at KRW 181 billion (USD 140 million). Looking at the third quarter, market demand is expected to shrink YoY due to the ongoing recession but the decline in the market is expected to slow down.


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