Electronic product hits the market.

‘A smaller electronic product hits the market.’ The boom for mini-size products also takes place in the consumer electronics business. As more and more people live on their own and reasonable consumption becomes a norm due to the economic difficulties, mini-size electronic products are emerging. Recently, not only IT products such as computers and navigations but also small appliances such as water purifiers and sterilizers are going small. The sales of Wells Mini, a small-size water purifier released by Kyowon L&C, is growing rapidly. The manufacturer said that the revenue has increased by 20% compared with a year earlier. The purifier converts water to subalkali water enriched with minerals. Although its size has been reduced, it can work for a family of 4. The seven step filter system and the three tier anti-bacterial system keeps body healthy. Lee Chang-hoon, chief of the marketing team at Kyowon, said, “This small and sophisticatedly designed water purifier gives decorative enhancement to a kitchen while consuming less power. That makes the sales going up.”

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