Sirius XM Rolls Out a new application via iPhone or ipad touch

Oprah Winfrey and Martha Stewart fans got a tiny bit of good news yesterday. Sports followers and Howard Stern listeners, not so much. Sirius XM Radio rolled out a new software application, giving subscribers the ability to tune in to 120 of the satellite radio service's stations via an iPhone or iPod Touch. However, some early takers were annoyed to find that several of Sirius XM's biggest draws -- channels devoted to baseball, football and Stern -- are not available. "Laughable and pathetic," grumbled one Stern fan, in a typical complaint, posting on the iPod discussion site iLounge.com. "It's almost like Sirius is trying to fail." A spokesman for Sirius XM declined to elaborate on the omissions, but this is not the first time stations have not been available on the company's Internet streams. In some cases, Sirius XM doesn't own the rights to stream its standard content on the Web. And when the New York-based Sirius merged with XM Satellite Radio of the District last July, some programming unique to each provider was not readily accessible. Satellite radio has faced a slowdown in sales in the past year as consumers hold off on buying new cars and after major electronics retailer Circuit City went out of business. Analysts who follow Sirius XM rated the new iPhone software, which requires a paid subscription, as mildly positive for the company.