After nearly seven months of bleak sales, the national notebook PC market is once again picking up. The
country’s leading PC vendors such as Hewlett-Packard (HP), Dell, Lenovo and Acer claim that the market is gradually bouncing back with month-on-month sales picking up from May onwards. The industry is optimistic on notebook sales growing 20-25 % during May-July .While bulk of the demand is coming from the education sector due to the admission season, the vendors claim even overall consumer sentiments are improving . Little wonder, the PC vendors are revitalising their business strategy and refreshing their notebook portfolio in India. “The education sector is driving demand in the market. Moreover, a lot of consumers who were waiting in the wings for the general elections to get over are now going ahead with purchase decisions. We feel notebook sales will grow by 20% in April-June and thereafter upwards of 10%,” said HP India’s director (consumer product and marketing - PSG) Rajiev Grover. HP, which enjoys leadership status in the national PC turf, has just launched six new notebook models. Taiwanese vendor, Acer, too, has expanded its notebook portfolio in India by recently rolling out 20 new models. The likes of Dell and Lenovo, too, are gearing up for the act.
country’s leading PC vendors such as Hewlett-Packard (HP), Dell, Lenovo and Acer claim that the market is gradually bouncing back with month-on-month sales picking up from May onwards. The industry is optimistic on notebook sales growing 20-25 % during May-July .While bulk of the demand is coming from the education sector due to the admission season, the vendors claim even overall consumer sentiments are improving . Little wonder, the PC vendors are revitalising their business strategy and refreshing their notebook portfolio in India. “The education sector is driving demand in the market. Moreover, a lot of consumers who were waiting in the wings for the general elections to get over are now going ahead with purchase decisions. We feel notebook sales will grow by 20% in April-June and thereafter upwards of 10%,” said HP India’s director (consumer product and marketing - PSG) Rajiev Grover. HP, which enjoys leadership status in the national PC turf, has just launched six new notebook models. Taiwanese vendor, Acer, too, has expanded its notebook portfolio in India by recently rolling out 20 new models. The likes of Dell and Lenovo, too, are gearing up for the act.For further details visit at:economictimes.indiatimes.com/Infotech/Internet-/Education-sector-drives-notebook-sales/articleshow/4714081.cms
