Sony India has set eyes on a market share of 48% (higher than the national target of 45%) in compact digital still camera in North for 2010-11 fiscal. The company expects to end the current fiscal with a market share of 42% in Chandigarh, Himachal Pradesh, J&K and Punjab. “The estimated market size of compact camera segment in North is expected to be around 80,000 in FY 2010-11 
and we aim to sell 38,000 units of compact cameras next year. At present, the region contributes 5% to the national sales of the company,” Takahiro Hirata, product head, Digital Imaging Sony India told FE.The company plans to ramp up the number of business partners (cyber shot outlets) from the current 225 to 250 in the next year. “Nationally, we have about 2,800 business partners and plan to reach the 3,000-mark during the next fiscal. A budget of Rs 500 million has been kept aside for promotion and advertisement activities involving print, electronic media, online, outdoor and shop-front. We will spend around Rs 25 million in North for the same,” said Hirata.
For Further: www.financialexpress.com/news/Sony-eyes-42--mkt-share-by-fiscal-end/570215/
and we aim to sell 38,000 units of compact cameras next year. At present, the region contributes 5% to the national sales of the company,” Takahiro Hirata, product head, Digital Imaging Sony India told FE.The company plans to ramp up the number of business partners (cyber shot outlets) from the current 225 to 250 in the next year. “Nationally, we have about 2,800 business partners and plan to reach the 3,000-mark during the next fiscal. A budget of Rs 500 million has been kept aside for promotion and advertisement activities involving print, electronic media, online, outdoor and shop-front. We will spend around Rs 25 million in North for the same,” said Hirata.For Further: www.financialexpress.com/news/Sony-eyes-42--mkt-share-by-fiscal-end/570215/
