Apple Seeks Notebooks pricing plan for tablet

Apple is in secret last-minute negotiations with book publishers over a new e-books pricing scheme for Apple's highly anticipated tablet computer, putting it in direct competition with Amazon, according to a report in the Wall Street Journal. Apple wants publishers to create a two new price points for e-books of best-sellers: $12.99 and $14.99, with some titles offered at $9.99, according to the report. As it does with iPhone apps, Apple is negotiating for a 30 percent take on the sales price, with publishers getting the other 70 percent, the Journal reported. The move would put Apple in an open battle for the e-book sales crown with Amazon, which has slashed the prices of titles for its Kindle e-book reader, offering some best-sellers for free. Amazon has also announced the release of a software development kit for the Kindle, which will allow developers to build and eventually sell their own applications for the device, apparently opening a new front with Apple and its iPhone. Apple and Amazon representatives did not immediately respond to request for comment. When Apple allowed Amazon to develop a way for iPhone users to get access to Amazon's library of e-books, it appeared the company was ceding the mobile computing e-book market to Amazon. Apple CEO Steve Jobs has dismissed the e-book reader and market in general, declaring in 2008 that "people don't read anymore." However, Jobs is notorious for dismissing a new product or concept right up until the day Apple ships a similar product.

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