Samsung Electronics today announces

Samsung Electronics today announced a new green management initiative that establishes a comprehensive set of goals intended to make Samsung a leading eco-friendly company by 2013. Focused on achieving low-carbon economic growth, the company laid out four core green management objectives as part of its "Eco- Management 2013" plan. The objectives included: reducing greenhouse gas emissions normalized by sales from manufacturing facilities by 50% and cutting total indirect greenhouse gas emissions from all products by 84m tons over a five year period through 2013; ensuring 100% of Samsung's products are eco-friendly and exceed global eco-mark standards; investing 5.4 trillion Korean won in various eco- management initiatives; and enhancing green partnerships with suppliers and partners. The company also unveiled its green management vision, "Creating New Value through Eco-Innovation," and the program's slogan, "PlanetFirst," during a ceremony at Samsung Electronics' corporate headquarters in Seoul. The vision statement emphasises the management's commitment to make environmental guardianship a priority across the business and apply technology in innovative ways to achieve eco-friendly growth. "As a leading global technology company, Samsung Electronics has always taken our environmental responsibilities very seriously, but today we are committing to becoming a truly green enterprise that places eco-management at the very heart of our business decision- making and growth," said Yoon-Woo Lee, Samsung Electronics' vice chairman and CEO.

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