Search Engine Catchy Words Can be a Good Profit

This new form of advertising is becoming a booming business that some say is cluttering the Internet and could be violating trademark rules. It has also triggered a speculative frenzy of investment in domain names, pushing the value of around than $ 1,000,000 mark. Google specifically bars Web addresses that infringe trademarks from using its advertising network, but a review of placeholder Web sites that result from misspelled domain names of known companies found that many of the ads on those pages come directly from Google. "It seems very hard to reconcile Google's support for this activity with their" do no Evil "motto," Google defends its business practices, says it removes participating sites from its ad network if a trademark owner complains that those Web sites are confusingly similar even though close misspellings do not necessarily prove that a legal infringement has occurred. Unless it is confusing for anyone, not trademark law does not apply, The Silicon Valley search giant is the largest but not the only ad network showing ads on placeholder Web pages Yahoo and Australian firm Dark Blue Sea run similar services.

This form of online advertising is based on "type-in traffic," users who type the information they're looking directly into the address bar of your browser instead of using a search engine to scour the Internet. Industry analysts estimate that about 15 percent of all web traffic comes this way. This has created a need for a practice known as "domain parking" which involves owners of a domain "parking" that name with a company that creates placeholder pages and then invites Google or other Internet ad networks to fill them with ads. When Web surfers arrive at those sites and click on those ads, Google and Yahoo get paid by advertisers for that click and share their revenue with the owners of domain names.

Views are divided on whether these type of ad pages are good or bad. Some say they are nothing other than junk pages that frustrate people. But others, including those who speculate on potential traffic of a particular domain name, claims that the pages are helping people find information on what they're looking for. We want those pages to function as alternatives to search engines, a large parking service that manages more than 1 million unused addresses placed with the Google ad network. They parked along the pages are mostly unattractive, but Sedo, Google and Yahoo have all said they are working to improve them by adding more information. In most cases, the parking service that handles the creation of ad sites. The practice has sparked a speculative scramble to register unused names and test their ad potential. Many investors enter the names into Google's ad program for a quick test and quickly drop those that do not provide enough clicks to cover the domain registration fee. Of the 30 million dot-com that is registered worldwide last month, more than 90 percent were dropped after domain name registrar GoDaddy.com. Overall, the Internet has only 54 million active. Com and. Net addresses, according to VeriSign Inc.