TTSL, Acision ink pact for messaging services

Acision, a UK-based mobile data company that has been supplying messaging services to Tata Teleservices Limited (TTSL) since 2004 has now been selected by TTSL to provide usage data for Tata Indicom and Tata Docomo. .The partnership will enable TTSL to view information and report on data usage and performance across all its messaging services using Acision Business Tools. In addition, TTSL will deploy real-time rates and charge its customers using Acision's mobile data charging solution, which gives the operator access to accurate account information. AG Rao, chief technology officer and president, enterprise business, TTSL said in a statement, "Analysing data in real-time using Acision Business Tools will help us serve the customer more efficiently. Today those businesses that operate in real-time using predictive technology lead the way in winning customer loyalty and satisfaction." A company statement says that Acision aims at increasing TTSL's text and multimedia messaging traffic volumes by up to 90 per cent. Rory Buckley, chief executive officer, Acision added, "Acision is proud to support Tata Teleservices in meeting their ambitious business plan to achieve profitable and sustainable growth as the company moves forward. This win reaffirms our track record and strong commitment to Tata and demonstrates our ability to roll-out innovative messaging and mobile payment services."

Source: telecomyatra.afaqs.com/news/?sid=526_TTSL+Acision+ink+pact+for+messaging+services