This is an example of how vital meta tags on your web page, and your search engine ranking. Our website ranks # 6 and # 7 consistently on MSN for the keyword submit site. To test the blind tag theory, our source code editor changed one word in the meta description tag, and we fell to # 15 in the search results. Our rankings on Google and several other search engines suffered even more. Needless to say we made changes accordingly. All the major search engines certainly use meta tags for a description of the website and for indexing in search results.
The title tag is one of the most important on page factors to consider. This is because search engine spiders read the tag first and place a high degree of importance on the keywords there. The title tag is also used for the title of your listing in search results. The contents of your title tag will also appear in the upper left corner of the browser bar. Correct title tag optimization is essential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to have any relevance to the webpage.
Search engine spiders read the description meta tag next. This tag is often used as a site description in search results. The description tag should also contain a few keywords. The keyword meta tag is also important to search engine placement search engine spiders provide a selection of relevant texts and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keywords tag, but they should be included if possible. Achieve high search engine ranking optimize your meta-data. Proper onpage optimization will greatly improve your search engine placement.