It consumes little power, gives superior picture quality and was touted as the future of all displays, but organic screen technology has been languishing in manufacturers' backrooms until now. Active-matrix organic light-emitting diode (AM-OLED) displays are making a belated appearance in pricier smartphones as makers latch on to the technology to get an edge in a sector where co
mpetition is fierce and features matter more than price. Samsung Electronics, the world's No.2 mobile phone maker and a main proponent of the technology, has eight models featuring organic screens and plans to roll out about 10 more by the year-end. In the United States, its Impression model is sold via AT&T, and Sprint Nextel will also offer at least one Samsung phone using AM-OLED technology. Global cellphone leader Nokia is offering AM-OLED in its N85 and N86 high-end models as it fends off smartphone rivals such as Research In Motion and Apple. Fans of the technology say that while AM-OLED mobile phone screens are 50-80 percent more expensive than conventional LCD screens and their high price has kept them from mass-production, their time may have come. "I think the economics of it are somewhat irrelevant," said Ben Wood, an analyst at wireless research firm CCS Insight. "It's a real differentiator. I predict you'll see AM-OLED devices from all the major manufacturers within 12 months from now."
mpetition is fierce and features matter more than price. Samsung Electronics, the world's No.2 mobile phone maker and a main proponent of the technology, has eight models featuring organic screens and plans to roll out about 10 more by the year-end. In the United States, its Impression model is sold via AT&T, and Sprint Nextel will also offer at least one Samsung phone using AM-OLED technology. Global cellphone leader Nokia is offering AM-OLED in its N85 and N86 high-end models as it fends off smartphone rivals such as Research In Motion and Apple. Fans of the technology say that while AM-OLED mobile phone screens are 50-80 percent more expensive than conventional LCD screens and their high price has kept them from mass-production, their time may have come. "I think the economics of it are somewhat irrelevant," said Ben Wood, an analyst at wireless research firm CCS Insight. "It's a real differentiator. I predict you'll see AM-OLED devices from all the major manufacturers within 12 months from now."Source ; http://in.reuters.com/article/internetNews/idINTRE57D0WB20090814
