An advertising agency acting as a mediator who helps to connect the marketer / advertiser to target. An advertiser tells his / her requirements for an advertising and meet the requirements of each department by the agency working on a special way. Internal communication is maintained between each branch of advertising to get the best results. Creative department of the agency focusing on creativity in order to attract large audience for the advertiser. Powerful headlines, body copy, slogan etc are made of the creative department to form the backbone of effective advertising.
Once an ad is ready for advertising, according to the customers requirement then a presentation is given to the client for approval. An ad produced by an advertising approved by the client before the promotion along through any media form. If changes are required, the client informs the agency about the same. Corrections handled by advertising agency until the customer is satisfied. An advertising agency is working to produce an ad for the customer and promotes the right way through various forms of media.
When the advertisement is completed now is the time to wait for audience response. If the ad is able to attract large numbers of people, so the client probably feels happy and roses advertising agency. Some customers even book the same agency for their next contract well. So doing well and making good network is the purpose of an advertising agency.