Always appreciate the social networking market and always "desire" is dominated, however, Google seems to be "left bitter taste" each came into the race on school social network.
With a large number of users worldwide, it seems that "the search giant" Google consistently achieve success in each market that Google arrived. However, Google has always pity or even shame when failing to step into the field of social networking.Google's leadership in person to admit that social networking is not easily conquered areas.
Here are the "weapon" that Google has used to attack the social networking market, and they all just make the "nightmare" of Google added last.
Orkut - Growing up in Brazil and weaknesses in these markets in
Since the early 2000s, when Facebook is born, when MySpace was dominant on the field of social networking sites, Google had made its interest in acquiring the social network Friendster in 2004, is one of the most powerful social networking Most of the time, but has refused to receive sentence.
Therefore, the company decided to build its own social network called Orkut yourself as a competitor to Friendster. However, this is considered one of the bad decisions of firms. Although Orkut is still active, but instead of the original purpose of Google is targeting the U.S. market potential, but now, Orkut only popular in Brazil and India market less than potential.
A failure to set social expectations.
Dodgeball - Giving up after 4 years
Google has acquired social network for mobile devices Dodgeball in 2005. Users of social networks will send the text of the service where they live, then they will receive information about the area, about friends and interesting information about the surrounding area.
However, the features and poor service has caused Google to abandon this social network in 2009, while founder Dennis Crowley gave Google and have formed new social networks with a similar idea Foursquare and became one of the biggest social networks today.
Picase Web Album - Photo failure before Facebook
Google acquisition of Picasa, the company specializes in providing online photo editor in 2004. A few years later, Google launched Picasa Web Albums service in June 2006, social networking services allow users to upload and share photos with each other.
However, many people see no reason to use a new photo sharing service, they can easily upload and share their photos on Facebook and share them quickly through social networks .
January / 2007, Google introduced OpenSocial programming platform for programmers to develop common applications for social networking. Was developed by Google OpenSocial with MySpace and a number of other social networks like Hi5, Orkut, Friendster ...
Google's idea is to allow users to access data through on every social network.
However, Google has encountered a problem when Facebook, who was gradually becoming a powerful, busy with the development platform of their own programming and do not even look up to OpenSocial. Not supported by the largest social networking world, OpenSocial quickly fail a few months after launch, and now, very few developers use the platform to build OpenSocial applications, and instead that use of the Facebook platform.
Jaiku - "Death" after 2 years
In 2007, Google acquired Jaiku, social networking services like Twitter, but there are a few differences, such as symbols for insertion into the message. However, Twitter is fast becoming an object and pass Jaiku, which Google is no other way to stop development of Jaiku and its source code released as open source.
Wave - No one knows what it is
Wave's interface is too complex for a normal user
Google launched Google Wave in 2009, as a tool for direct communication between all users is integrated into Gmail. It really is a great idea, but Google gives Wave too many redundant features, inadvertently making its services become too complex for ordinary users, making it quickly turned and seems forgotten.
Google had to stop this service in 2010, just a year after being released.
Buzz - a serious mistake by Google
Buzz is a social networking service similar features news updates from your friends on Facebook, be integrated into Gmail in Google in February last year, allows users to share information with the address list in the mailbox Gmail.
Similar to the Wave, this is an attractive idea to hear about, but Google made a mistake in the establishment of security mode - default Buzz always share the habits of users using Gmail and unclear for who can view that information.
Results not good for Google if the Federal Trade Commission investigation and ordered probation for 20 years.
Aardvark - "throw money out the window"
Seem to realize the potential of social inquiry, May 2 / 2010, Google spent $ 50 million to buy social networking inquiry Aardvark, allowing users to post questions and get answers words from other users.
However, after spending such a huge amount, but it seems that Google not very keen on their social networks, when not integrated the results of inquiry into the search engines of Google, and Aardvark was quickly defeated by Quora, a social inquiry with size and larger stature, was born in 2009.
Finally, Google had to decide sadly parting with Aardvark and social networking will be closed at the end of this September.
Never give up the dream of social networks, Google continues to launch social networking Google + at the end of June this year.
Considered the first "blockbuster" as soon as released, Google + quickly attracted tens of millions of members in a short time to appear. However, it seems that everything that Google + can do.
No innovative features than rival Facebook, in trouble privacy policy (to use real names to register) and, more importantly, Google has kept its degradation is familiar with user closed, only allow those who are invited to join Google +. Apparently, "the search giant" forget that social networking is an open environment, rather than an environment to "shut down" test.
Even loyal users and hope to the usurpation of Facebook Google + also depressed and gradually began to turn away from this brand new social network by Google.
It is still too early to say this is a continued failure by Google, but most likely, Google continues to be extended "nightmare" called "social networking" of his.
